15 Beste Gratis Landing Page Builders in 2026: Complete Vergelijkingsgids

Landing pages are the backbone of digital marketing campaigns. Of je nu capturing leads, promoting products, or driving event registrations, a well-designed landingspagina can dramatically improve your conversieratios. The good news is that you do not need a massive budget to create professional landingspaginas.

In this comprehensive guide, we review 15 free landingspagina builders that offer robust features without requiring upfront payment. We analyze their capabilities, limitations, and ideal use cases to help you choose the right tool voor je specific needs.

Waarom You Need a Dedicated Landingspagina Builder

Before diving into our vergelijking, let us understand why dedicated landingspagina builders matter.

The Conversion Advantage

Landing pages convert 5-15% of visitors on average, vergeleken met 1-3% for standard website pages. This difference comes from:

• Single focus: Nee navigation distractions or competing calls-to-action
• Message match: Content aligns with the ad or link that brought visitors
• Optimized design: Templates built specifiek for conversion
• Testing capabilities: A/B testen to continuously improve performance

Cost Considerations

Hiring a developer to build custom landingspaginas costs $500-5,000 per page. With free landingspagina builders, je kunt create unlimited pages at no cost, though with some limitations we will explore below.

How We Evaluated These Tools

Our evaluation criteria inbegrepen:

Factor	What We Measured
Gratis Plan Limits	Pages, visitors, features inbegrepen
Ease of Use	Editor quality, learning curve
Templates	Quantity, quality, customization options
Integrations	E-mail marketing, CRM, analytics connections
Mobile Optimization	Responsive design, mobile editor
Conversion Features	Forms, popups, A/B testen
Aangepast Domain	Ability to use your own domain for free
Branding	Whether gratis plans include builder branding

The 15 Best Free Landingspagina Builders

1. Carrd

Het beste voor: Simple single-page sites and portfolios

Carrd onderscheidt zich door its simplicity and generous free tier. It blinkt uit in creating clean, focused landingspaginas without overwhelming features.

Gratis Plan Features:

• 3 sites inbegrepen
• All core elements (text, images, buttons, forms)
• Responsive design ingebouwd
• SSL certificates
• carrd.co subdomain

Key Strengths:

• Extremely intuitive drag-and-drop editor
• Fast loading pages
• Modern, clean templates
• Nee technical knowledge vereist

Limitations:

• Carrd branding on free sites
• Nee custom domain without upgrading
• Beperkt to single-page sites
• Basis form functionality (no conditional logic)
• 100 form submissions per maand

Best Use Cases:

• Personal portfolios
• Coming soon pages
• Simple lead capture
• Event announcements

2. Mailchimp

Het beste voor: Email marketers who want integrated landingspaginas

Mailchimp offers landingspaginas as part of its marketing platform, making it ideal for those already using Mailchimp for e-mailmarketing.

Gratis Plan Features:

• Onbeperkt landingspaginas
• Pre-built templates
• Basis analytics
• Integration with Mailchimp email lists
• Product landingspaginas voor e-commerce

Key Strengths:

• Seamless email list integration
• Nee visitor limits
• E-commerce features inbegrepen
• Audience targeting options

Limitations:

• Beperkt to 500 contacts
• Mailchimp branding
• Templates less modern than competitors
• Beperkt customization options
• Nee A/B testen on gratis plan

Best Use Cases:

• Nieuwsbrief signups
• Lead magnets
• Product promotions
• Small email lists

3. HubSpot

Het beste voor: Businesses wanting CRM-integrated landingspaginas

HubSpot provides landingspaginas within its free CRM platform, offering uitstekend lead management capabilities.

Gratis Plan Features:

• 20 landingspaginas
• Drag-and-drop editor
• Mobile optimization
• Form builder
• CRM integration
• Basis analytics

Key Strengths:

• Direct CRM lead capture
• Contact management inbegrepen
• Marketing, sales, and service tools
• Professional templates

Limitations:

• HubSpot branding
• Beperkt customization
• 20 page limit
• Nee A/B testen on gratis plan
• Template selection is limited

Best Use Cases:

• B2B leadgeneratie
• Sales-focused campaigns
• Companies using HubSpot CRM
• Professional services

4. Wix

Het beste voor: Users wanting creative freedom with extensive templates

Wix biedt een powerful free website builder that includes uitstekend landingspagina capabilities.

Gratis Plan Features:

• Onbeperkt pages
• 800+ templates
• Drag-and-drop editor
• Mobile editor
• App market access
• Basis SEO tools

Key Strengths:

• Industry-leading template variety
• Complete creative control
• Extensive customization
• Large app marketplace

Limitations:

• Wix ads displayed
• Nee custom domain
• 500MB storage limit
• 500MB bandwidth limit
• Slower loading than dedicated landingspagina tools

Best Use Cases:

• Creative projects
• Small business sites
• Portfolio pages
• Multi-page landing sites

5. Canva

Het beste voor: Design-focused users with existing Canva workflows

Canva expanded beyond graphics to offer website and landingspagina creation with its signature ease of use.

Gratis Plan Features:

• 5GB cloud storage
• Thousands of templates
• Brand kit (limited)
• Team collaboration
• Canva domain hosting

Key Strengths:

• Intuitive design interface
• Extensive asset library
• Team collaboration features
• Integration with Canva designs

Limitations:

• Canva.site subdomain only
• Beperkt page functionality
• Nee advanced form features
• Basis analytics only
• Neet purpose-built for conversions

Best Use Cases:

• Visual-heavy landingspaginas
• Creative portfolios
• Simple promotional pages
• Teams already using Canva

6. Google Sites

Het beste voor: Google Workspace users needing quick, simple pages

Google Sites provides free, straightforward page building integrated with Google’s ecosystem.

Gratis Plan Features:

• Onbeperkt sites
• Google Drive integration
• Realtime collaboration
• Aangepast domain support
• Nee bandwidth limits

Key Strengths:

• Completely free with no restrictions
• Google ecosystem integration
• Aangepast domains allowed
• Nee Google branding vereist
• Reliable hosting

Limitations:

• Very limited templates
• Basis customization only
• Nee conversion-focused features
• Nee form analytics
• Beperkt design flexibility

Best Use Cases:

• Internal team pages
• Project documentation
• Simple information pages
• Google Workspace teams

7. Systeme.io

Het beste voor: Entrepreneurs building funnels on a budget

Systeme.io biedt een complete marketing platform with generous free landingspagina capabilities.

Gratis Plan Features:

• 3 sales funnels
• Onbeperkt funnel pages
• 2,000 contacts
• E-mailmarketing inbegrepen
• Blog functionality
• 1 custom domain

Key Strengths:

• Complete marketing suite
• Aangepast domain on gratis plan
• E-mailmarketing inbegrepen
• Sales funnel focused
• Nee transaction fees

Limitations:

• 3 funnel limit
• Beperkt automation
• Systeme.io branding
• Learning curve for full platform
• Beperkt templates

Best Use Cases:

• Course creators
• Online entrepreneurs
• Sales funnels
• Digital product launches

8. ConvertKit

Het beste voor: Creators focused on building email audiences

ConvertKit offers landingspaginas designed specifiek for audience growth and email list building.

Gratis Plan Features:

• Onbeperkt landingspaginas
• Onbeperkt forms
• 10,000 subscribers
• Email broadcasts
• Subscriber tagging
• Aangepast domains

Key Strengths:

• Creator-focused design
• Generous subscriber limit
• Aangepast domains inbegrepen
• Clean, professional templates
• Strong bezorgbaarheid

Limitations:

• Basis landingspagina templates
• Beperkt design customization
• Email-focused (not full marketing)
• Nee automation on gratis plan
• Minimal e-commerce features

Best Use Cases:

• Nieuwsbrief creators
• Bloggers
• Podcasters
• Course creators

9. Ucraft

Het beste voor: Users wanting professional pages with custom domains

Ucraft biedt een balanced free tier with custom domain support and no forced branding.

Gratis Plan Features:

• Onbeperkt pages
• 15 website templates
• Blog functionality
• Basis SEO tools
• SSL certificate
• Aangepast domain support

Key Strengths:

• Aangepast domains on gratis plan
• Nee Ucraft branding
• Clean editor interface
• E-commerce ready
• Multiple language support

Limitations:

• Beperkt template selection
• Basis analytics only
• Beperkt integrations
• Nee A/B testen
• Support options limited

Best Use Cases:

• Small business sites
• Portfolio pages
• Simple e-commerce
• Multi-language sites

10. Leadpages (Gratis Proefperiode)

Het beste voor: Marketers wanting professional conversion tools

Leadpages biedt een 14-day gratis proefperiode with full access to its powerful landingspagina platform.

Gratis Proefperiode Features:

• Onbeperkt landingspaginas
• 250+ templates
• A/B testen
• Leadmeter conversion tips
• Pop-ups and alert bars
• Integrations

Key Strengths:

• Conversion-optimized templates
• Ingebouwd conversion guidance
• Extensive integrations
• Professional quality
• A/B testen inbegrepen

Limitations:

• Only 14 days free
• Requires payment method
• Premium pricing after trial
• Learning curve for advanced features

Best Use Cases:

• Testing before purchase
• Short-term campaigns
• Marketers evaluating tools
• High-stakes launches

11. Unbounce (Gratis Proefperiode)

Het beste voor: Geavanceerd marketers wanting AI-powered optimization

Unbounce biedt een 14-day gratis proefperiode of its AI-enhanced landingspagina platform.

Gratis Proefperiode Features:

• Smart Builder with AI
• Classic Builder
• A/B testen
• Smart Traffic (AI optimization)
• Popups and sticky bars
• Dynamic text replacement

Key Strengths:

• AI-powered optimization
• Industry-leading conversieratios
• Dynamic text replacement
• Geavanceerd targeting
• Professional templates

Limitations:

• 14-day trial only
• Expensive after trial
• Steeper learning curve
• Overkill for simple pages

Best Use Cases:

• PPC campaign testing
• High-budget marketing
• Geavanceerd optimization needs
• Enterprise evaluation

12. Instapage (Gratis Proefperiode)

Het beste voor: Teams needing collaboration and personalisatie features

Instapage biedt een 14-day gratis proefperiode focused on team collaboration and advanced personalisatie.

Gratis Proefperiode Features:

• Instablocks templates
• Collaboration tools
• Heatmaps
• A/B testen
• Personalisatie
• AMP page support

Key Strengths:

• Team collaboration ingebouwd
• Geavanceerd analytics
• Personalisatie capabilities
• Fast AMP pages
• Enterprise features

Limitations:

• 14-day trial only
• Very expensive after trial
• Complex for basic needs
• Enterprise-focused

Best Use Cases:

• Team collaboration testing
• Enterprise evaluation
• Personalisatie needs
• Performance testing

13. Strikingly

Het beste voor: Quick single-page sites with e-commerce capability

Strikingly biedt een streamlined page builder with good free-tier e-commerce features.

Gratis Plan Features:

• 1 site inbegrepen
• Single-page layouts
• Simple store (1 product)
• Blog section
• Contact forms
• Strikingly domain

Key Strengths:

• Very easy to use
• Ingebouwd e-commerce
• Blog functionality
• Mobile responsive
• Fast setup

Limitations:

• 1 site limit
• Strikingly branding
• Nee custom domain
• Beperkt bandwidth (5GB)
• Single-page restriction

Best Use Cases:

• Personal brands
• Simple product launches
• One-page portfolios
• Quick promotional sites

14. Site123

Het beste voor: Beginners wanting guided page creation

Site123 biedt een structured builder with step-by-step guidance for newcomers.

Gratis Plan Features:

• 1 website
• 250MB storage
• 250MB bandwidth
• Free subdomain
• Mobile responsive
• SSL certificate

Key Strengths:

• Extremely beginner-friendly
• Guided setup process
• Quick to launch
• Multiple languages
• Aangepaster support beschikbaar

Limitations:

• Site123 ads
• Beperkt storage and bandwidth
• Nee custom domain
• Basis customization
• 1 site limit

Best Use Cases:

• Complete beginners
• Quick prototypes
• Simple personal pages
• Learning page building

15. WordPress.com

Het beste voor: Users wanting the WordPress ecosystem free

WordPress.com offers free hosting for WordPress sites with limited customization.

Gratis Plan Features:

• 3GB storage
• WordPress.com subdomain
• Basis customization
• Community support
• Essential plugins

Key Strengths:

• WordPress ecosystem access
• Large community
• SEO-friendly structure
• Blogging capabilities
• Scalability path

Limitations:

• WordPress.com ads
• Nee custom domain
• Beperkt themes
• Nee custom plugins
• Beperkt monetization

Best Use Cases:

• Bloggers
• Content marketers
• WordPress learners
• Long-term content sites

Vergelijking Table

Builder	Free Pages	Aangepast Domain	Branding	Best Feature
Carrd	3	Nee	Ja	Simplicity
Mailchimp	Onbeperkt	Nee	Ja	E-mail integration
HubSpot	20	Nee	Ja	CRM integration
Wix	Onbeperkt	Nee	Ja	Templates
Canva	Onbeperkt	Nee	Ja	Design tools
Google Sites	Onbeperkt	Ja	Nee	Completely free
Systeme.io	Onbeperkt	Ja	Ja	Full marketing suite
ConvertKit	Onbeperkt	Ja	Nee	Creator focus
Ucraft	Onbeperkt	Ja	Nee	Professional look
Leadpages	Onbeperkt	Ja	Nee	Conversion tools
Unbounce	Onbeperkt	Ja	Nee	AI optimization
Instapage	Onbeperkt	Ja	Nee	Collaboration
Strikingly	1	Nee	Ja	E-commerce
Site123	1	Nee	Ja	Beginner friendly
WordPress.com	Onbeperkt	Nee	Ja	WordPress ecosystem

De Juiste Kiezen Free Landingspagina Builder

For Leadgeneratie

If your primary goal is capturing leads:

1. ConvertKit - Best voor creators building email lists with generous subscriber limits
2. HubSpot - Best for B2B with CRM integration
3. Mailchimp - Best for existing email marketers

For E-commerce

If je hebt nodig product-focused landingspaginas:

1. Systeme.io - Complete sales funnel capabilities
2. Strikingly - Simple one-product stores
3. Wix - Full e-commerce potential

For Beginners

If you are new to landingspaginas:

1. Site123 - Guided step-by-step creation
2. Carrd - Minimal learning curve
3. Canva - Familiar interface for Canva users

For Professionals

If je hebt nodig advanced features:

1. Unbounce (trial) - AI-powered optimization
2. Leadpages (trial) - Conversion-focused tools
3. Instapage (trial) - Team collaboration

For Aangepast Domains

If using your own domain essentieel:

1. Google Sites - Completely free with custom domains
2. ConvertKit - Aangepast domains inbegrepen
3. Ucraft - Nee branding on gratis plan

Landingspagina Best Practices

Regardless of which builder you choose, follow these principles:

Above the Fold Essentials

Your landingspagina must communicate these elements immediately:

• Clear headline addressing visitor needs
• Value proposition explaining the benefit
• Primary call-to-action telling visitors what to do
• Trust indicators building credibility

Form Optimization

Keep forms simple:

Fields	Typical Conversieratio
1 field	25%+
2-3 fields	15-25%
4-6 fields	10-15%
7+ fields	Under 10%

Only ask for information you genuinely need.

Mobiele Optimalisatie

Over 60% of traffic comes from mobile devices:

• Use single-column layouts
• Make buttons tap-friendly (44px minimum)
• Keep font sizes readable (16px minimum)
• Test on multiple devices

Loading Speed

Page speed directly impacts conversions:

• Compress images before uploading
• Minimize embedded videos
• Avoid heavy animations
• Test with Google PageSpeed Insights

Integreren van Landingspaginas with Marketing Automatisering

Landing pages work best as part of an integrated marketing system. When a visitor converts, their information should automatically flow into je marketing workflows.

Key Integrations to Consider

• E-mailmarketing: Trigger welkomstsequenties automatically
• CRM Systems: Add leads to sales pipelines
• Analytics: Track conversion sources and behavior
• SMS Marketing: Send immediate follow-ups
• Advertising Platforms: Report conversions for optimization

The Tajo Advantage

Tajo connects your landingspaginas to a complete marketing ecosystem:

• Automatic Lead Sync: Form submissions flow directly to your klantgegevensbase
• Multichannel Follow-up: Trigger email, SMS, and WhatsApp sequences
• Klantintelligentie: Enrich leads with behavioral data
• Shopify Integration: Connect e-commerce data with landingspagina conversions
• Unified Analytics: See how landingspaginas contribute to revenue

Common Free Landingspagina Builder Limitations

Understanding typical free tier restrictions helps set expectations:

Branding Restrictions

Most gratis plans display the builder’s logo or name. This may impact:

• Professional perception
• Brand consistency
• Client-facing pages
• Corporate usage

Functiebeperkingen

Free plans typically restrict:

• A/B testen capabilities
• Geavanceerd analytics
• Automation features
• Template access
• Integration options

Traffic and Storage

Watch for limits on:

• Monthly visitors
• Bandwidth usage
• Storage capacity
• Form submissions

Support Access

Free users often receive:

• Community support only
• Nee live chat
• Nee phone support
• Slower response times

Veelgestelde Vragen

Wat is de beste completely free landingspagina builder?

Google Sites and ConvertKit offer de meest generous free tiers. Google Sites allows custom domains with no branding at zero cost. ConvertKit provides unlimited landingspaginas with up to 10,000 subscribers free. Your choice depends on whether je hebt nodig e-mailmarketing (ConvertKit) or simple hosting (Google Sites).

Can I use my own domain with a free landingspagina builder?

Ja, several options support custom domains on gratis plans. Google Sites, ConvertKit, Ucraft, and Systeme.io all allow custom domain connections without payment. Most other builders require betaalde plannen for custom domains.

Do free landingspagina builders hurt SEO?

Neet necessarily. The key factors for landingspagina SEO are page speed, mobile optimization, and content quality. Echter, subdomain URLs (yoursite.builder.com) may have less authority than custom domains. For important SEO landingspaginas, consider builders offering free custom domain support.

How many landingspaginas should I create?

Companies with 40+ landingspaginas generate 12 times more leads than those with fewer than 5. Create dedicated landingspaginas for each major campaign, audience segment, and offer. With free unlimited page builders like Mailchimp or ConvertKit, there is no cost to creating more pages.

Can I build sales funnels with free landingspagina builders?

Systeme.io biedt de best free funnel building capabilities with 3 complete funnels inbegrepen. For basic funnels, je kunt link multiple pages from any builder. Echter, advanced funnel features like order bumps and upsells typically require paid tools.

Should I start with free or invest in paid tools?

Start free to learn fundamentals and validate je marketing approach. Once you have proven campaigns generating ROI, upgrade to paid tools with better conversion features. The exception is short-term high-stakes campaigns where the difference between 2% and 5% conversion justifies immediate investment in premium tools.

What conversieratio should I expect from free landingspaginas?

Gemiddeld landingspagina conversieratios range from 2-5%, regardless of the builder. Conversion depends more on your offer, copy, and audience alignment than the tool used. Well-optimized landingspaginas can achieve 10-20% conversieratios using free builders.

Can I remove branding from free landingspaginas?

Only a few free builders allow brandless pages. Ucraft, ConvertKit, and Google Sites do not require branding on gratis plans. Most others display builder logos or require payment to remove branding.

Are free landingspagina builders secure?

Ja, reputable free builders include SSL certificates and secure form handling. Verify that your chosen builder provides HTTPS encryption, vooral if collecting sensitive information. All builders in this gids offer SSL on gratis plans.

How do I track landingspagina performance?

Most gratis plans include basic analytics showing visits and conversions. For detailed tracking, connect Google Analytics (free) to your landingspaginas. This provides visitor demographics, traffic sources, behavior flow, and conversion tracking regardless of which builder you use.

Conclusie

Free landingspagina builders have become remarkably capable. Whether je hebt nodig simple lead capture or complete sales funnels, there is a free option that fits your requirements.

For most users, we recommend starting with:

• ConvertKit voor creators and email-focused marketing
• HubSpot for B2B leadgeneratie with CRM needs
• Carrd for simple, beautiful single-page sites
• Systeme.io for entrepreneurs building complete funnels

Test your chosen builder with a real campaign before committing. Landing page success depends more on your offer and messaging than the tool you use. Once you have validated your approach, je kunt always upgrade to betaalde plannen with advanced features.

Ready to turn your landingspagina leads into customers? Connect your landingspaginas with Tajo for automated multichannel follow-up across email, SMS, and WhatsApp.