Complete Guide to Brevo Integration with Tajo

Integrating Brevo with Tajo unlocks powerful capabilities for customer engagement and marketing automation. This comprehensive guide will walk you through the integration process and show you how to make the most of this powerful combination.

Why Integrate Brevo with Tajo?

The integration between Tajo and Brevo provides:

• Real-time bidirectional data sync
• Unified customer profiles
• Automated campaign triggering
• Enhanced segmentation capabilities
• Multi-channel marketing orchestration

Getting Started

Prerequisites

Before you begin, ensure you have:

• An active Tajo account
• A Brevo account with API access
• Admin permissions in both platforms

Step 1: Connect Your Accounts

Navigate to the integrations section in your Tajo dashboard and select Brevo from the available integrations. You’ll need to provide your Brevo API key, which you can find in your Brevo account settings.

Step 2: Configure Data Sync

Choose which data points you want to sync between platforms:

• Customer contact information
• Product catalog
• Order history
• Custom events
• Behavioral data

Step 3: Set Up Field Mapping

Map fields between Tajo and Brevo to ensure data consistency. Tajo will suggest mappings based on field names and data types, but you can customize these as needed.

Advanced Features

Automated Workflows

Create sophisticated workflows that trigger based on customer actions:

• Welcome series for new customers
• Abandoned cart recovery
• Post-purchase follow-ups
• Re-engagement campaigns

Segmentation

Use combined data from both platforms to create highly targeted segments:

• Purchase behavior
• Engagement level
• Demographics
• Custom attributes

Multi-Channel Campaigns

Orchestrate campaigns across email, SMS, and WhatsApp from a single interface, with consistent messaging and timing.

Best Practices

1. Start with a pilot program - Test the integration with a small segment before rolling out to your entire database
2. Monitor sync status - Regularly check that data is syncing correctly and address any errors promptly
3. Respect frequency caps - Don’t overwhelm customers with too many messages across channels
4. Test thoroughly - Use test contacts to verify workflows before activating them

Troubleshooting Common Issues

Sync Delays

If you notice delays in data sync, check your API rate limits and consider adjusting sync frequency settings.

Field Mapping Errors

Ensure field types match between platforms. For example, date fields should map to date fields, not text fields.

Missing Data

Verify that all necessary permissions are granted and that field mappings are correctly configured.

Conclusion

The Brevo-Tajo integration is a powerful tool for enhancing your customer engagement strategy. By following this guide and implementing best practices, you can create seamless, personalized experiences that drive results.