Klaviyo vs Mailchimp: The Complete E-commerce Email Marketing Comparison

Compare Klaviyo and Mailchimp pour le e-commerce marketing. Detailed analysis of fonctionnalités, pricing, Shopify intégration, and why Brevo + Tajo offers a superior alternative for growing stores.

Tajo
Klaviyo vs Mailchimp?

Choosing the right email marketing platform can make or break your e-commerce business. With Klaviyo and Mailchimp being two du le plus populaire options, many Shopify store owners find themselves comparing these plateformes feature by feature. But is either one truly the best choice for your store?

In this comprehensive comparison, we analyze Klaviyo vs Mailchimp across every dimension that matters pour le e-commerce: fonctionnalités, pricing, intégrations, automatisation capabilities, and scalability. We also reveal why many savvy merchants are choosing a third option that combines the best of both worlds.

Quick Comparison: Klaviyo vs Mailchimp

FeatureKlaviyoMailchimp
E-commerce FocusPurpose-builtGeneral purpose
Shopify IntégrationNative, deepApp-based
Email MarketingAdvancedFull-featured
SMS MarketingUS/Canada/UK/AustraliaUS only
WhatsApp MarketingLimitedNone
Pricing ModelPer-profilePer-contact
Free Plan250 contacts500 contacts
Learning CurveModerateEasy
Best ForGrowing e-commerceGeneral business
Starting Price$20/mo (251+ contacts)$13/mo (500 contacts)

Platform Overview

Klaviyo: The E-commerce Specialist

Klaviyo was built depuis le ground up pour le e-commerce entreprises. Founded in 2012, the platform has become synonymous with Shopify marketing, powering email and SMS campagnes for over 100,000 brands worldwide.

Core Strengths:

  • Purpose-built e-commerce data model
  • Deep Shopify intégration with real-time sync
  • Advanced predictive analyses
  • Pre-built e-commerce automatisations
  • Unified customer profiles
  • Strong segmentation capabilities

Typical Users:

  • Shopify and Shopify Plus stores
  • WooCommerce merchants
  • BigCommerce retailers
  • Direct-to-consumer brands
  • Subscription entreprises

Mailchimp: The All-Purpose Platform

Mailchimp started as an email marketing tool in 2001 and has evolved into a comprehensive marketing platform serving entreprises across all industries. While it offers e-commerce fonctionnalités, it remains a generalist solution.

Core Strengths:

  • User-friendly interface
  • Extensive template library
  • Website and page d’atterrissage builder
  • Social media management
  • Brand recognition and trust
  • All-in-one marketing fonctionnalités

Typical Users:

  • Small entreprises and startups
  • Content creators and bloggers
  • Service-based entreprises
  • Agencies managing multiple clients
  • Organizations new to email marketing

Feature-by-Feature Comparison

Email Marketing Capabilities

Klaviyo Email Fonctionnalités:

  • Glisser-déposer créateur d’emails with e-commerce blocks
  • Dynamic product recommendations based on behavior
  • Advanced personnalisation with custom properties
  • A/B testing with automatic winner selection
  • Smart send time optimization
  • Real-time délivrabilité monitoring
  • Template library focused on e-commerce
  • HTML and custom code support
  • Mobile-responsive by default

Mailchimp Email Fonctionnalités:

  • Intuitive glisser-déposer builder
  • Creative Assistant (AI-powered design)
  • Content Optimizer for engagement
  • A/B testing (limited on lower tiers)
  • Send time optimization (Standard+ plans)
  • Large general template library
  • Landing page builder included
  • Postcard and social media intégration
  • Mobile app for campaign management

Verdict: Klaviyo offers more sophisticated e-commerce-specific email capabilities, while Mailchimp provides broader but less specialized fonctionnalités. For product-focused emails with dynamic recommendations, Klaviyo has the edge. For simpler campagnes and diverse content, Mailchimp is adequate.

E-commerce Intégration and Data

Klaviyo Shopify Intégration:

  • Real-time two-way data sync
  • Complete order history import
  • Product catalog synchronization
  • Customer behavior tracking (views, adds, purchases)
  • Automatic segment updates
  • Checkout abandonment tracking
  • On-site pop-up forms
  • Back-in-stock notifications
  • Price drop alerts
  • Predictive analyses (CLV, churn risk, next order date)

Mailchimp Shopify Intégration:

  • Basic contact and order sync
  • Product import for emails
  • Abandoned cart tracking
  • Purchase data for segmentation
  • Revenus reporting
  • Limited behavioral data
  • No predictive analyses
  • Separate pop-jusqu’àol needed
  • Manual segment maintenance

Verdict: Klaviyo significantly outperforms Mailchimp in e-commerce data intégration. The depth of Shopify data available in Klaviyo enables more sophisticated personnalisation and automatisation. Mailchimp’s intégration is functional but surface-level by comparison.

SMS and Multi-Channel Marketing

Klaviyo SMS Capabilities:

  • Native SMS marketing
  • Available in US, Canada, UK, Australia
  • Unified SMS and email profiles
  • Two-way conversations
  • MMS support with images
  • SMS flows and automatisation
  • Consent management built-in
  • Combined SMS + email automatisations
  • Pricing: Pay-as-you-go credits

Mailchimp SMS Capabilities:

  • US-only SMS marketing
  • Basic SMS campagnes
  • Limited automatisation triggers
  • No two-way messaging
  • Separate from workflows email
  • Additional cost to email pricing
  • Less sophisticated consent tools
  • No international SMS

WhatsApp Comparison:

FeatureKlaviyoMailchimp
WhatsApp supportLimited betaNone
Rich media messagesLimitedN/A
Automated workflowsComing soonN/A
International reachLimitedN/A

Verdict: Klaviyo has stronger SMS capabilities, especially for US and UK merchants. Cependant, both plateformes fall short for international entreprises needing global SMS coverage or WhatsApp marketing. This is a significant gap for stores selling to markets in Europe, Asia, and Latin America where WhatsApp dominates.

Automatisation marketing

Klaviyo Automatisation Fonctionnalités:

  • Visual flow builder with branching
  • 50+ pre-built e-commerce flows
  • Conditional splits based on any data
  • A/B testing within flows
  • Time delays and optimal send times
  • Multi-channel flows (email + SMS)
  • Predictive analyses triggers
  • Unlimited flows on all plans
  • Back-in-stock and price drop flows
  • Post-purchase review requests

Pre-Built Klaviyo Flows:

  1. Welcome series
  2. Abandoned cart recovery
  3. Browse abandonment
  4. Post-purchase follow-up
  5. Win-back campagnes
  6. VIP customer nurturing
  7. Birthday and anniversary
  8. Review request
  9. Cross-sell sequences
  10. Replenishment reminders

Mailchimp Automatisation Fonctionnalités:

  • Parcours client builder (Standard+ only)
  • Limited pre-built automatisations
  • Basic conditional logic
  • Email-only automatisations (mostly)
  • Time-based triggers
  • Automatisation templates
  • Limited on Essentials plan
  • No advanced e-commerce triggers
  • Requires higher tier for full access

Automatisation Comparison by Plan:

FeatureKlaviyo (All Plans)Mailchimp EssentialsMailchimp Standard
Welcome seriesYesYesYes
Abandoned cartYesLimitedYes
Browse abandonmentYesNoLimited
Post-purchaseYesLimitedYes
Predictive triggersYesNoNo
Multi-channel flowsYesNoLimited
A/B in automatisationsYesNoYes
Unlimited flowsYesNoLimited

Verdict: Klaviyo dramatically outperforms Mailchimp in automatisation, especially pour le e-commerce use cases. Mailchimp gates many automatisation fonctionnalités behind higher-tier plans, while Klaviyo includes sophisticated automatisation capabilities across all plans.

Segmentation and Targeting

Klaviyo Segmentation:

  • Unlimited segments on all plans
  • Real-time segment updates
  • Predictive segments (likely to churn, high CLV)
  • Behavioral segments (browsing, purchasing)
  • RFM analysis built-in
  • Custom properties and events
  • Nested conditions with AND/OR logic
  • Segment-based flow triggers
  • Historical data access

Segment Examples in Klaviyo:

  • Clients who viewed Product X but did not purchase in 7 days
  • VIP clients (top 10% by revenus) who have not purchased in 30 days
  • Predicted high-value clients who have only made 1 purchase
  • Abonnés in California interested in winter products
  • Clients with predicted order date within 14 days

Mailchimp Segmentation:

  • Segments available on all plans
  • Slower segment updates
  • Basic behavioral segments
  • No predictive segmentation
  • Limited custom fields
  • Standard conditions only
  • Audience-based (not unified)
  • Manual refresh often needed
  • Historical data limitations

Verdict: Klaviyo’s segmentation is significantly plus puissant, especially with predictive analyses and real-time updates. Mailchimp’s segmentation works for basic use cases but lacks the sophistication needed for advanced e-commerce targeting.

Analyses and Reporting

Klaviyo Analyses:

  • Real-time revenus attribution
  • Customer lifetime value tracking
  • Cohort analysis
  • Predictive analyses dashboard
  • Flow performance métriques
  • Campaign comparisons
  • Product performance reports
  • Custom report builder
  • Benchmark data
  • Intégration with Google Analyses

Mailchimp Analyses:

  • Campaign performance reports
  • Audience insights
  • Revenus tracking (with intégration)
  • A/B test results
  • Industry benchmarks
  • Social media analyses
  • Website analyses (with tracking)
  • Comparative reports
  • Mobile app reporting

Verdict: Klaviyo provides more actionable e-commerce analyses, particularly around revenus attribution and customer lifetime value. Mailchimp’s analyses are broader but less focused on e-commerce métriques that matter.

Délivrabilité and Reputation

Both plateformes maintain strong email délivrabilité, but approach it differently:

Klaviyo Délivrabilité:

  • Dedicated sending infrastructure
  • Automatic bounce handling
  • Engagement-based sending
  • Délivrabilité monitoring dashboard
  • Spam testing before sending
  • Dedicated IP available (Enterprise)
  • Strong réputation d’expéditeur

Mailchimp Délivrabilité:

  • Established sending infrastructure
  • Abuse prevention systems
  • Bounce handling
  • Good overall reputation
  • Dedicated IP (Premium only)
  • Email verification tools
  • Conformité monitoring

Verdict: Both plateformes have good délivrabilité. Klaviyo’s e-commerce focus means their infrastructure is optimized for transactional-style emails that e-commerce relies on.

Pricing Comparison

Klaviyo Pricing Structure

Klaviyo charges based sur le number of active profiles (contacts who have engaged or can receive messages).

ProfilesMonthly PriceEmails IncludedSMS Credits
0-250Free500150
251-500$205,000150
501-1,000$3010,000-
1,001-1,500$4515,000-
2,501-3,000$7030,000-
5,001-5,500$10055,000-
10,001-10,500$150105,000-
25,001-27,000$350270,000-
50,001-52,000$720520,000-

SMS pricing: Additional per-message cost (varies by country)

Mailchimp Pricing Structure

Mailchimp charges based on contacts and plan tier:

Plan500 Contacts2,500 Contacts10,000 Contacts50,000 Contacts
Free$0N/AN/AN/A
Essentials$13/mo$45/mo$100/mo$350/mo
Standard$20/mo$60/mo$135/mo$450/mo
Premium$350/mo$350/mo$350/mo$815/mo

Note: Mailchimp counts unsubscribed contacts toward limits until deleted.

Pricing Comparison Scenarios

Scenario 1: Growing Store (5,000 contacts, 50,000 emails/month)

PlatformMonthly CostNotes
Klaviyo$100Includes 55,000 emails
Mailchimp Standard~$100Limited automatisation
Mailchimp Essentials~$75Very limited fonctionnalités

Scenario 2: Established Store (25,000 contacts, 200,000 emails/month)

PlatformMonthly CostNotes
Klaviyo$350Full fonctionnalités
Mailchimp Standard~$310Feature limitations
Mailchimp Premium$450+Full fonctionnalités

Scenario 3: Scale Store (50,000 contacts, 500,000 emails/month)

PlatformMonthly CostNotes
Klaviyo$720+Custom pricing available
Mailchimp Standard$450+May hit limits
Mailchimp Premium$815+Full fonctionnalités

Hidden Costs to Consider

Klaviyo Hidden Costs:

  • SMS credits purchased separately
  • Premium support packages
  • Advanced reporting (included, but training may be needed)

Mailchimp Hidden Costs:

  • Feature limitations require plan upgrades
  • Counts unsubscribed/archived contacts
  • Pay-per-seat model on higher tiers
  • Creative Assistant limited uses
  • Additional fees for advanced fonctionnalités
  • Transactional email is a separate product

Limitations of Both Plateformes

Klaviyo Limitations

  1. Pricing at Scale: Becomes expensive as your list grows beyond 50,000 contacts
  2. SMS Geography: Only available in US, Canada, UK, and Australia
  3. WhatsApp: Limited beta availability, not production-ready
  4. Learning Curve: More complex than Mailchimp for beginners
  5. Non-E-commerce: Over-engineered for non-product entreprises
  6. Support: Can be slow on lower tiers
  7. Template Design: Less variety than Mailchimp

Mailchimp Limitations

  1. E-commerce Depth: Not built pour le e-commerce complexity
  2. Automatisation Restrictions: Key fonctionnalités locked behind higher tiers
  3. Shopify Intégration: Surface-level compared to specialists
  4. SMS Coverage: US-only, no international
  5. No WhatsApp: Missing critical channel for global commerce
  6. Contact Counting: Pays for unsubscribed contacts until deleted
  7. Segmentation: Less sophisticated pour le e-commerce needs
  8. Predictive Analyses: Essentially non-existent
  9. Generic Focus: Jack of all trades, master of none

The Alternative: Brevo + Tajo for Shopify

While Klaviyo and Mailchimp dominate the conversation, a growing number of merchants are discovering a plus puissant and cost-effective combination: Brevo (formerly Sendinblue) enhanced by Tajo.

Why Consider Brevo + Tajo?

CapabilityKlaviyoMailchimpBrevo + Tajo
Per-email pricingNoNoYes
Unlimited contactsNoNoYes
Global SMS (200+ countries)NoNoYes
WhatsApp marketingLimitedNoFull support
Built-in programmes de fidélitéNoNoYes
Deep Shopify intégrationYesBasicYes (via Tajo)
Transactional emailsExtraSeparateIncluded
Starting price (5K contacts)$100/mo$75-100/mo~$25/mo

Brevo Platform Strengths

Brevo offers:

  • Per-email pricing model (pay for what you send, not for storing contacts)
  • Unlimited contacts on all paid plans
  • Full-featured SMS marketing in 200+ countries
  • Complete WhatsApp Business API support
  • Transactional emails included
  • Marketing automatisation with multi-channel flows
  • CRM functionality built-in
  • Competitive pricing at any scale

Brevo’s native Shopify intégration is basic. Tajo transforms it into an enterprise-grade e-commerce marketing solution:

Tajo provides:

  1. Complete Data Synchronization

    • Real-time customer sync to Brevo
    • Full order history with line items
    • Product catalog intégration
    • Customer behavior events
    • Custom attributes and tags
  2. E-commerce Automatisation Triggers

    • Abandoned cart events
    • Browse abandonment tracking
    • Purchase milestones
    • Customer lifecycle events
    • Replenishment timing
  3. Built-in Programmes de fidélité

    • Points and rewards system
    • Tier-based VIP programs
    • Referral tracking
    • Integrated with automatisation marketing
    • No additional subscription needed
  4. Unified Customer Intelligence

    • 360-degree customer profiles
    • Predictive insights
    • Purchase pattern analysis
    • Segment synchronization

Cost Comparison: The Real Numbers

Scenario: 10,000 contacts, 100,000 emails/month

PlatformMonthly CostSMS IncludedWhatsAppFidélité
Klaviyo$150NoNoNo
Mailchimp Standard$135NoNoNo
Brevo + Tajo~$35-50GlobalYesYes

Annual Savings: $1,000-1,400 compared to Klaviyo or Mailchimp

When Brevo + Tajo Beats Both

Choose Brevo + Tajo if you:

  1. Want to reduce marketing costs significantly

    • Per-email pricing means you only pay for what you send
    • Unlimited contacts eliminate list anxiety
    • No feature gating based on plan tier
  2. Need true multi-channel marketing

    • Email, SMS, and WhatsApp in one platform
    • Unified customer view across channels
    • Coordinated multi-touch campagnes
  3. Sell internationally

    • SMS available in 200+ countries
    • WhatsApp for markets where it dominates
    • International conformité handled
  4. Want built-in programmes de fidélité

    • No additional tool subscription
    • Integrated with automatisation marketing
    • Increases customer lifetime value
  5. Run a Shopify store

    • Tajo provides deep Shopify intégration
    • Real-time data synchronization
    • E-commerce-specific triggers and segments

Detailed Platform Comparisons

Klaviyo vs Mailchimp: Head to Head

Choose Klaviyo over Mailchimp if:

  • You run a Shopify or e-commerce store
  • You need sophisticated automatisation
  • Predictive analyses matter to you
  • You want true segmentation power
  • Your business is in US/UK/Canada/Australia

Choose Mailchimp over Klaviyo if:

  • You run a non-e-commerce business
  • Simplicity is your top priority
  • You need a website builder included
  • You manage social media marketing
  • Budget is the primary concern

Brevo + Tajo vs Klaviyo

Choose Brevo + Tajo over Klaviyo if:

  • Cost efficiency matters
  • You sell internationally
  • You want WhatsApp marketing
  • You need programmes de fidélité
  • Your list is large or growing fast

Choose Klaviyo over Brevo + Tajo if:

  • You prefer a single vendor
  • US/UK SMS is sufficient
  • You have budget for premium pricing
  • You value predictive analyses heavily

Brevo + Tajo vs Mailchimp

Choose Brevo + Tajo over Mailchimp if:

  • You run an e-commerce store
  • Multi-channel marketing is important
  • You want better pricing
  • Fidélité programs matter
  • International clients are significant

Choose Mailchimp over Brevo + Tajo if:

  • You need extreme simplicity
  • E-commerce is not your focus
  • Website building is important
  • You are just pour commencer

Migration Considerations

Moving from Mailchimp to Klaviyo

Complexity: Moderate Timeline: 2-4 weeks

Steps:

  1. Export contacts from Mailchimp
  2. Map custom fields to Klaviyo properties
  3. Import to Klaviyo
  4. Recreate segments
  5. Rebuild automatisations
  6. Test and verify
  7. Update subscription forms
  8. Run in parallel before switching

Moving from Mailchimp to Brevo + Tajo

Complexity: Moderate Timeline: 2-3 weeks

Steps:

  1. Export contacts from Mailchimp
  2. Set up Brevo account
  3. Import contacts to Brevo
  4. Connect Tajo to Shopify
  5. Configure data synchronization
  6. Rebuild key automatisations
  7. Set up programme de fidélité (optional)
  8. Test and verify
  9. Switch over

Moving from Klaviyo to Brevo + Tajo

Complexity: Moderate Timeline: 2-4 weeks

Steps:

  1. Export contacts and segments from Klaviyo
  2. Document current flows
  3. Set up Brevo account
  4. Connect Tajo to Shopify
  5. Import historical data
  6. Recreate automatisations in Brevo
  7. Configure SMS and WhatsApp
  8. Set up programmes de fidélité
  9. Test thoroughly
  10. Migrate traffic gradually

Implementation Meilleures pratiques

Setting Up Klaviyo

  1. Connect Shopify first - Enable all data sync options
  2. Import historical data - Request full history import
  3. Set up core flows - Welcome, cart, post-achat
  4. Build key segments - RFM, VIP, at-risk
  5. Configure tracking - On-site behavior, UTMs
  6. Test automatisation - Use test profiles

Setting Up Mailchimp

  1. Connect your store - Install Shopify intégration
  2. Import contacts - Map fields correctly
  3. Create audiences - Segment depuis le start
  4. Build automatisations - Start with welcome series
  5. Design templates - Create reusable designs
  6. Configure tracking - E-commerce settings

Setting Up Brevo + Tajo

  1. Create Brevo account - Select appropriate plan
  2. Install Tajo app - Connect to Shopify
  3. Configure sync settings - Clients, orders, products
  4. Enable tracking - Behavior events, cart tracking
  5. Build automatisations - Multi-channel from day one
  6. Set up fidélité - Configure points and tiers
  7. Test everything - Verify data flow

Questions fréquemment posées

General Comparison Questions

Is Klaviyo worth the price compared to Mailchimp?

For serious e-commerce entreprises, Klaviyo typically provides better ROI despite higher costs. The advanced automatisation, segmentation, and Shopify intégration often generate more revenus than the price difference. Cependant, for entreprises with tighter budgets, Brevo + Tajo can provide similar capabilities at a fraction du cost.

Can Mailchimp handle serious e-commerce marketing?

Mailchimp can handle basic e-commerce email marketing, but it lacks the depth needed for sophisticated personnalisation, multi-channel orchestration, and predictive analyses. Stores with simple needs may find it sufficient, but growing stores typically outgrow Mailchimp’s capabilities.

Pourquoi e-commerce stores choose Klaviyo over Mailchimp?

E-commerce stores choose Klaviyo primarily for its deep Shopify intégration, purpose-built e-commerce fonctionnalités, sophisticated automatisation, and predictive analyses. These capabilities enable more personalized customer experiences and higher revenus par email.

Feature-Specific Questions

Which platform has better Shopify intégration?

Klaviyo has the best native Shopify intégration among traditional email plateformes. Cependant, Brevo combined with Tajo can match or exceed Klaviyo’s intégration depth while adding WhatsApp, global SMS, and programmes de fidélité.

Does Mailchimp offer SMS marketing?

Mailchimp offers SMS marketing only dans le United States. It lacks international SMS capabilities, two-way messaging, and sophisticated SMS automatisation. For serious SMS marketing, especially international, look elsewhere.

Can I do WhatsApp marketing with Klaviyo or Mailchimp?

Mailchimp does not support WhatsApp marketing. Klaviyo has limited WhatsApp capabilities in beta. For production-ready WhatsApp marketing, Brevo + Tajo is currently the strongest option pour le e-commerce stores.

Which platform has better automatisation?

Klaviyo has superior automatisation compared to Mailchimp, especially pour le e-commerce use cases. Cependant, Brevo matches Klaviyo’s automatisation capabilities while adding multi-channel support (email + SMS + WhatsApp) that neither Klaviyo nor Mailchimp fully provides.

Pricing Questions

Lequel est more cost-effective: Klaviyo or Mailchimp?

At smaller scales, Mailchimp is often cheaper. As lists grow, costs become comparable. Neither is truly cost-effective à grande échelle because both charge based on contacts/profiles. Brevo’s per-email pricing model offers significant savings for stores with large lists.

Does Klaviyo have a free plan?

Yes, Klaviyo offers a free plan for jusqu’à 250 contacts with 500 email sends and 150 SMS credits par mois. This is sufficient for testing but too limited for most actual stores.

Are there hidden costs with Mailchimp?

Yes. Mailchimp counts unsubscribed and archived contacts toward your limits (until you manually delete them), locks key fonctionnalités behind higher tiers, and charges separately for advanced fonctionnalités. Transactional emails require a separate Mandrill subscription.

Technical Questions

Can I migrate from Mailchimp to Klaviyo easily?

Migration is straightforward but time-consuming. Contacts export easily, but segments and automatisations must be rebuilt. Plan for 2-4 weeks for a complete migration with testing.

Do these plateformes integrate with Shopify checkout?

All three options (Klaviyo, Mailchimp, Brevo + Tajo) integrate with Shopify checkout for panier abandonné recovery and post-achat flows. Klaviyo and Tajo-enhanced Brevo offer deeper checkout intégration with more event triggers.

Which has better délivrabilité?

All three plateformes maintain good délivrabilité rates. Klaviyo and Brevo have slight edges pour le e-commerce senders due vers leir email transactionnel infrastructure and e-commerce-optimized sending patterns.

Business Decision Questions

Quand devriez-vous I upgrade from Mailchimp to Klaviyo?

Consider upgrading when: you need more sophisticated automatisation than Mailchimp allows, your Shopify intégration requirements exceed Mailchimp’s capabilities, you want predictive analyses, or your store has matured beyond basic email marketing.

Is switching plateformes worth the effort?

Switching is worth it when the new platform significantly improves capabilities or reduces costs. For stores on Mailchimp wanting e-commerce depth, switching to Klaviyo or Brevo + Tajo typically delivers positive ROI within 3-6 months.

What if I need fonctionnalités from both plateformes?

This is where Brevo + Tajo excels. It combines Mailchimp’s cost-effectiveness and multi-channel breadth with Klaviyo’s e-commerce depth, plus adds programmes de fidélité and WhatsApp that neither offers fully.

Conclusion

The Klaviyo vs Mailchimp debate ultimately comes down to specialization versus simplicity:

Klaviyo is the right choice pour le e-commerce stores that prioritize deep Shopify intégration, sophisticated automatisation, and predictive analyses, and are willing to pay premium prices pour lese capabilities.

Mailchimp suits entreprises prioritizing ease of use, broad marketing fonctionnalités beyond e-commerce, and lower initial costs, accepting limitations in e-commerce depth and multi-channel marketing.

Brevo + Tajo represents an emerging third option that challenges both incumbents by offering:

  • Deep Shopify intégration via Tajo
  • Per-email pricing with unlimited contacts
  • True multi-channel marketing (Email + SMS + WhatsApp)
  • Built-in programmes de fidélité
  • Significant cost savings at any scale

For Shopify stores serious about e-commerce marketing without overpaying, the Brevo + Tajo combination deserves serious consideration.

Ready to experience modern e-commerce marketing? Commencez votre essai gratuit avec Tajo and discover why growing brands are making the switch.

Commencez gratuitement avec Brevo