Constructores de newsletters: Las mejores herramientas para crear newsletters

A newsletter builder is essential software for any business serious about email marketing. Whether you are launching your first email campaign or scaling a sophisticated multi-channel marketing operation, the right newsletter builder can dramatically impact your engagement rates, subscriber growth, and ultimately, revenue.

En esta guía completa, we evaluate the 12 best newsletter builders available in 2026, comparing their features, pricing, ease of use, and integration capabilities. We pay special attention to how these tools work for e-commerce businesses and which platforms offer the best value for growing companies.

What Is a Newsletter Builder?

A newsletter builder is a software platform that enables you to create, design, send, and track email newsletters and campaigns. Modern newsletter builders go far beyond simple email composition, offering features like:

• Drag-and-drop email editors for visual design without coding
• Pre-designed templates for quick campaign creation
• Subscriber management with list segmentation capabilities
• Automation workflows for triggered email sequences
• Analytics and reporting to measure campaign performance
• A/B testing to optimize subject lines and content
• Integration options with e-commerce platforms, CRMs, and other tools

The best newsletter builders combine ease of use with powerful features, enabling marketers to create professional campaigns that drive results.

How We Evaluated Newsletter Builders

Our evaluation process considered multiple factors critical to email marketing success:

Criterios	Peso	Descripción
Email Editor Quality	25%	Ease of use, flexibility, template variety
Automation Features	20%	Workflow complexity, trigger options
Deliverability	20%	Email placement rates, reputation management
Pricing Value	15%	Cost per contact/email, feature access
Integration Options	10%	E-commerce, CRM, and third-party connections
Analytics & Reporting	10%	Depth of insights, real-time tracking

The 12 Best Newsletter Builders in 2026

1. Brevo (Formerly Sendinblue) - Best Overall Value

Brevo stands out as the most comprehensive newsletter builder for businesses seeking value without sacrificing features. Its unique per-email pricing model makes it particularly attractive for companies with large contact lists.

Funcionalidades clave:

• Intuitive drag-and-drop email builder with 100+ templates
• Advanced automation workflows with multi-channel support
• Built-in SMS and WhatsApp marketing
• Transactional email capabilities included
• Real-time analytics and heat mapping
• AI-powered send time optimization
• Unlimited contacts on all plans

Precios:

Plan	Costo mensual	Email Volume
Free	$0	300 emails/day
Starter	From $9	5,000 emails/month
Business	From $18	5,000+ emails/month
Enterprise	Personalizado	Ilimitados

Pros:

• Per-email pricing saves money for large lists
• Multi-channel marketing (email, SMS, WhatsApp) in one platform
• Excellent deliverability rates (99%+)
• Transactional emails included at no extra cost
• Strong automation capabilities

Contras:

• Native e-commerce integrations are basic
• Learning curve for advanced features
• Interface less polished than some competitors

Mejor para: Growing businesses that want powerful features without per-contact pricing, especially those needing multi-channel marketing capabilities.

E-commerce Enhancement: When paired with Tajo, Brevo becomes a powerhouse for Shopify stores. Tajo provides deep Shopify integration with real-time customer data sync, complete order history, automated loyalty programs, and enhanced segmentation capabilities that Brevo’s native integration lacks.

2. Mailchimp - Best for Beginners

Mailchimp remains the most recognized name in email marketing, known for its user-friendly interface and comprehensive feature set.

Funcionalidades clave:

• Award-winning drag-and-drop editor
• Creative Assistant AI for design suggestions
• Customer journey builder (paid plans)
• Landing page and website builder
• Social media posting integration
• Content optimizer for engagement

Precios:

Plan	Costo mensual	Contactos
Free	$0	500 contacts
Essentials	From $13	500 contacts
Standard	From $20	500 contacts
Premium	From $350	10,000 contacts

Pros:

• Extremely user-friendly interface
• Extensive template library
• Strong brand recognition
• Website builder included
• Solid documentation and support

Contras:

• Per-contact pricing becomes expensive at scale
• Limited SMS (US only)
• No WhatsApp integration
• Automation restricted on lower tiers

Mejor para: Small businesses and beginners who prioritize ease of use over advanced features.

3. ConvertKit - Best for Content Creators

ConvertKit is purpose-built for content creators, bloggers, and online course sellers who need simple yet effective email marketing.

Funcionalidades clave:

• Creator-focused email templates
• Visual automation builder
• Landing page and form builder
• Subscriber tagging system
• Digital product sales integration
• Newsletter referral program features

Precios:

Plan	Costo mensual	Suscriptores
Free	$0	1,000 subscribers
Creator	From $15	300 subscribers
Creator Pro	From $29	300 subscribers

Pros:

• Designed specifically for creators
• Clean, minimalist interface
• Strong deliverability
• Built-in commerce features
• Free migration service

Contras:

• Limited design customization
• No multi-channel marketing
• E-commerce features are creator-focused
• Higher pricing for larger lists

Mejor para: Bloggers, podcasters, YouTubers, and online course creators who want simple, effective email marketing.

4. Klaviyo - Best for E-commerce

Klaviyo is built specifically for e-commerce, offering deep integrations with Shopify, WooCommerce, and other platforms.

Funcionalidades clave:

• Native e-commerce platform integrations
• Predictive analytics and AI
• Advanced segmentation based on purchase behavior
• Dynamic product recommendations
• SMS marketing included
• Revenue attribution tracking

Precios:

Plan	Costo mensual	Active Profiles
Free	$0	250 profiles
Email	From $20	251-500 profiles
Email + SMS	From $35	251-500 profiles

Pros:

• Exceptional e-commerce integration
• Powerful behavioral segmentation
• Built-in predictive analytics
• Strong SMS capabilities
• Revenue-focused reporting

Contras:

• Premium pricing
• Steeper learning curve
• Overkill for non-e-commerce
• No WhatsApp integration

Mejor para: E-commerce businesses willing to invest in a premium platform for advanced features and analytics.

5. ActiveCampaign - Best for Automation

ActiveCampaign excels in marketing automation, offering sophisticated workflows that rival enterprise solutions.

Funcionalidades clave:

• Industry-leading automation builder
• CRM functionality included
• Machine learning predictions
• Site and event tracking
• Split testing in automations
• SMS marketing add-on

Precios:

Plan	Costo mensual	Contactos
Lite	From $29	500 contacts
Plus	From $49	500 contacts
Professional	From $149	500 contacts
Enterprise	Personalizado	Ilimitados

Pros:

• Most powerful automation capabilities
• Built-in CRM features
• Excellent deliverability
• Advanced personalization options
• Strong sales integration

Contras:

• Complex for beginners
• Higher price point
• CRM and email can feel separate
• No free plan

Mejor para: Businesses with complex automation needs who want marketing and sales tools in one platform.

6. GetResponse - Best All-in-One Solution

GetResponse combines email marketing with webinars, landing pages, and conversion funnels in one comprehensive platform.

Funcionalidades clave:

• Email marketing and automation
• Webinar hosting platform
• Landing page and funnel builder
• Conversion funnel templates
• SMS marketing
• AI email generator

Precios:

Plan	Costo mensual	List Size
Free	$0	500 contacts
Email Marketing	From $16	1,000 contacts
Marketing Automation	From $54	1,000 contacts
E-commerce Marketing	From $106	1,000 contacts

Pros:

• All-in-one marketing platform
• Webinar functionality unique
• Conversion funnel builder
• AI-powered features
• Competitive pricing

Contras:

• Jack-of-all-trades, master of none
• Webinar features consume resources
• Interface can feel cluttered
• Some features require higher tiers

Mejor para: Businesses that want webinars and email marketing in one platform, especially coaches and educators.

7. Campaign Monitor - Best for Design Quality

Campaign Monitor focuses on beautiful email design with premium templates and brand-focused features.

Funcionalidades clave:

• Award-winning template designs
• Brand kit and style guides
• Visual journey designer
• Link review feature
• Analytics dashboard
• Team collaboration tools

Precios:

Plan	Costo mensual	Contactos
Básico	From $11	500 contacts
Ilimitados	From $39	500 contacts
Premier	From $149	500 contacts

Pros:

• Premium template quality
• Strong brand consistency tools
• Clean, intuitive interface
• Good collaboration features
• Reliable deliverability

Contras:

• Limited automation on basic plan
• No SMS marketing
• Higher pricing for features offered
• No free plan

Mejor para: Design-conscious brands and agencies who prioritize visual quality in their emails.

8. MailerLite - Best Budget Option

MailerLite offers impressive features at budget-friendly prices, making it ideal for cost-conscious businesses.

Funcionalidades clave:

• Modern drag-and-drop editor
• Website and landing page builder
• Pop-ups and embedded forms
• Automation workflows
• Digital product selling
• Paid newsletter subscriptions

Precios:

Plan	Costo mensual	Suscriptores
Free	$0	1,000 subscribers
Creciente Business	From $10	500 subscribers
Advanced	From $21	500 subscribers
Enterprise	Personalizado	100,000+

Pros:

• Excellent value for money
• Clean, modern interface
• Good automation features
• Website builder included
• Generous free plan

Contras:

• Limited advanced features
• No SMS marketing
• Basic e-commerce integrations
• Support can be slow

Mejor para: Small businesses and startups looking for solid email marketing at an affordable price.

9. AWeber - Best for Reliability

AWeber is one of the original email marketing platforms, known for its reliability and strong customer support.

Funcionalidades clave:

• Classic drag-and-drop builder
• Pre-built campaign templates
• Landing page builder
• Web push notifications
• E-commerce integrations
• 24/7 customer support

Precios:

Plan	Costo mensual	Suscriptores
Free	$0	500 subscribers
Lite	From $15	500 subscribers
Plus	From $30	500 subscribers
Ilimitados	$899	Ilimitados

Pros:

• Proven reliability and uptime
• Excellent customer support
• Solid deliverability
• Easy to use
• Good for small businesses

Contras:

• Interface feels dated
• Limited advanced automation
• Pricing not competitive at scale
• No SMS or WhatsApp

Mejor para: Small businesses that value reliability and support over cutting-edge features.

10. Constant Contact - Best for Events and Nonprofits

Constant Contact offers strong event management and nonprofit features alongside traditional email marketing.

Funcionalidades clave:

• Event management tools
• Social media marketing
• Survey and poll creation
• Donation features for nonprofits
• SMS marketing
• CRM integration

Precios:

Plan	Costo mensual	Contactos
Lite	From $12	500 contacts
Standard	From $35	500 contacts
Premium	From $80	500 contacts

Pros:

• Excellent event management
• Strong nonprofit features
• Good deliverability
• Social media integration
• SMS marketing included

Contras:

• Higher pricing
• Limited automation
• Interface needs modernization
• E-commerce features basic

Mejor para: Nonprofits and businesses that run frequent events and need integrated management tools.

11. Moosend - Best for Affordability with Features

Moosend delivers enterprise-level features at SMB prices, offering excellent value for growing businesses.

Funcionalidades clave:

• Advanced automation workflows
• AI-powered product recommendations
• Landing page builder
• Real-time analytics
• Transactional emails
• Weather-based personalization

Precios:

Plan	Costo mensual	Suscriptores
Free Trial	$0 (30 days)	Ilimitados
Pro	From $9	500 subscribers
Enterprise	Personalizado	Ilimitados

Pros:

• Excellent value for features
• Advanced automation included
• AI recommendations
• Transactional email support
• Strong deliverability

Contras:

• Less known brand
• Smaller template library
• No SMS marketing
• Limited integrations

Mejor para: SMBs who want advanced automation features without enterprise pricing.

12. HubSpot Email Marketing - Best for CRM Integration

HubSpot offers email marketing as part of its comprehensive CRM and marketing suite.

Funcionalidades clave:

• Deep CRM integration
• Personalization based on CRM data
• A/B testing
• Smart content
• Sales and marketing alignment
• Reporting dashboards

Precios:

Plan	Costo mensual	Contactos
Free Tools	$0	Limitado
Starter	From $20	1,000 contacts
Professional	From $890	2,000 contacts
Enterprise	From $3,600	10,000 contacts

Pros:

• Excellent CRM integration
• Powerful personalization
• Sales and marketing alignment
• Comprehensive reporting
• Strong ecosystem

Contras:

• Expensive at higher tiers
• Complex to set up fully
• Requires HubSpot ecosystem investment
• Learning curve for CRM features

Mejor para: Companies already using HubSpot CRM or those wanting fully integrated sales and marketing.

Newsletter Builder Comparison Table

Platform	Mejor para	Precio inicial	Plan gratuito	SMS	WhatsApp
Brevo	Overall Value	$9/mo	Sí	Sí	Sí
Mailchimp	Beginners	$13/mo	Sí	US Only	No
ConvertKit	Creators	$15/mo	Sí	No	No
Klaviyo	E-commerce	$20/mo	Sí	Sí	No
ActiveCampaign	Automation	$29/mo	No	Add-on	No
GetResponse	All-in-One	$16/mo	Sí	Sí	No
Campaign Monitor	Design	$11/mo	No	No	No
MailerLite	Budget	$10/mo	Sí	No	No
AWeber	Reliability	$15/mo	Sí	No	No
Constant Contact	Events	$12/mo	No	Sí	No
Moosend	Value + Features	$9/mo	Trial	No	No
HubSpot	CRM Integration	$20/mo	Sí	No	No

Choosing the Right Newsletter Builder

For Small Businesses and Startups

If budget is a primary concern, consider MailerLite or Moosend for their feature-to-price ratio. Brevo’s free plan offering 300 emails per day with unlimited contacts is also excellent for getting started.

For E-commerce Businesses

E-commerce businesses have unique needs around purchase tracking, product recommendations, and automated flows. Klaviyo offers the deepest native e-commerce integration, but Brevo combined with Tajo provides comparable functionality at a significantly lower cost, with the added benefits of WhatsApp marketing and built-in loyalty programs.

For Content Creators

ConvertKit and MailerLite both cater well to creators. ConvertKit’s focus on simplicity and creator-specific features makes it the natural choice for bloggers, podcasters, and course creators.

For Enterprise and Complex Needs

ActiveCampaign and HubSpot serve businesses with sophisticated automation requirements. ActiveCampaign offers the most powerful automation at a lower price point, while HubSpot provides the most comprehensive all-in-one platform.

The Importance of Multi-Channel Marketing

Modern newsletter builders increasingly offer channels beyond email. SMS marketing achieves open rates of 98% compared to email’s 20-25%. WhatsApp marketing is essential in markets where WhatsApp dominates messaging.

Brevo stands out here by offering email, SMS, and WhatsApp in one platform. This unified approach enables:

• Coordinated campaigns across channels
• Consistent messaging without platform switching
• Better customer experience through channel preferences
• Unified analytics for holistic performance tracking

For businesses targeting international markets or younger demographics, multi-channel capability is not optional but essential.

Integration Considerations

Your newsletter builder should integrate seamlessly with your existing tech stack:

E-commerce Platforms

• Shopify: Most newsletter builders offer Shopify apps, but depth varies significantly
• WooCommerce: WordPress-based, integrates well with most platforms
• BigCommerce: Growing platform with good integration support

CRM Systems

• Salesforce: Enterprise integrations available on higher tiers
• HubSpot: Native if using HubSpot Email Marketing
• Pipedrive: Supported by most major platforms

Automation Platforms

• Zapier: Universal connector supported by all platforms
• Make (formerly Integromat): Alternative automation with more options
• Native APIs: Available for custom integrations

Maximizing Your Newsletter Builder

Build Quality Lists

Your newsletter success depends on list quality. Focus on:

• Explicit opt-in: Always get permission
• Double opt-in: Confirm subscribers for better engagement
• Regular cleaning: Remove bounces and inactive subscribers
• Segmentation: Organize subscribers by behavior and preferences

Design for Engagement

Newsletter design impacts open rates and clicks:

• Mobile-first: Over 60% of emails are read on mobile
• Clear CTAs: One primary call-to-action per email
• Scannable content: Use headers, bullets, and short paragraphs
• Consistent branding: Build recognition and trust

Test and Optimize

Continuous improvement through testing:

• Subject lines: A/B test length, personalization, urgency
• Send times: Find optimal times for your audience
• Content types: Identify what resonates with subscribers
• CTAs: Test button colors, copy, and placement

Monitor Deliverability

Email placement is crucial:

• Authentication: Set up SPF, DKIM, and DMARC
• List hygiene: Remove bounces promptly
• Engagement: High engagement improves inbox placement
• Spam testing: Use tools to check before sending

Why Brevo with Tajo Is Ideal for Shopify Stores

For Shopify merchants specifically, Brevo’s value proposition becomes even stronger when paired with Tajo. Aquí está why this combination excels:

Complete Customer Data Sync

Tajo provides real-time synchronization between Shopify and Brevo, including:

• Full customer profiles with purchase history
• Product catalog integration for dynamic recommendations
• Order events for behavior-triggered automation
• Customer lifetime value calculations

Built-in Loyalty Programs

Unlike competitors requiring separate loyalty apps, Tajo includes:

• Points and rewards systems
• Tier-based VIP programs
• Automated loyalty communications
• Integrated redemption tracking

Multi-Channel Orchestration

Coordinate campaigns across email, SMS, and WhatsApp:

• Abandoned cart recovery across channels
• Post-purchase flows with channel optimization
• Win-back campaigns that escalate appropriately
• Shipping and delivery notifications via preferred channel

Cost-Effective Scaling

Brevo’s per-email pricing means your costs grow with activity, not list size:

• No penalty for growing your customer database
• Transactional emails included
• All channels in one subscription
• Predictable costs as you scale

Preguntas frecuentes

What is the best free newsletter builder?

Brevo offers the most generous free plan with 300 emails per day and unlimited contacts. MailerLite and Mailchimp also offer solid free tiers, though with lower limits. For e-commerce specifically, Klaviyo’s free tier supports up to 250 contacts.

Which newsletter builder has the best deliverability?

Brevo, ActiveCampaign, and ConvertKit consistently achieve 99%+ deliverability rates. All major platforms invest heavily in deliverability infrastructure. Your own practices (list hygiene, authentication, engagement) matter more than platform choice.

Can I switch newsletter builders easily?

Yes, most platforms support CSV export/import of contacts. Automation workflows will need to be rebuilt. Some platforms like ConvertKit offer free migration assistance. Plan for 1-2 weeks of parallel operation when switching.

How much should I budget for a newsletter builder?

For small businesses (under 5,000 contacts), budget $15-50 per month. For medium businesses (5,000-50,000 contacts), expect $50-200 per month. Enterprise needs vary widely based on volume and features required.

Do I need SMS in addition to email?

SMS is increasingly important, especially for time-sensitive communications. E-commerce businesses see 10-20% higher cart recovery rates when combining email and SMS. If you serve international markets, WhatsApp may be even more critical than SMS.

What makes a newsletter builder good for e-commerce?

E-commerce newsletter builders should offer:

• Native shopping platform integration
• Purchase-based segmentation
• Product recommendation blocks
• Abandoned cart automation
• Revenue attribution tracking
• Order notification capabilities

How do I improve my email open rates?

Focus on:

• Compelling subject lines (40-50 characters optimal)
• Send time optimization based on your audience
• List segmentation for relevant content
• Consistent sending schedule
• Mobile-friendly preview text
• Removing inactive subscribers

Is it worth paying for a newsletter builder versus using free tools?

Paid plans typically unlock automation, advanced segmentation, and better support. Most businesses outgrow free plans within 6-12 months. The ROI from better features usually justifies the cost, especially for e-commerce where automated flows directly generate revenue.

How often should I send newsletters?

Frequency depends on your audience and content. Most businesses find success with:

• Promotional emails: 1-2 per week maximum
• Newsletters: Weekly or bi-weekly
• Automated flows: Event-triggered, not time-based

Monitor unsubscribe rates and engagement to find your optimal frequency.

What metrics should I track for newsletter success?

Key metrics include:

• Open rate: Indicates subject line effectiveness (benchmark: 20-25%)
• Click-through rate: Shows content engagement (benchmark: 2-5%)
• Conversion rate: Measures business impact
• Revenue per email: For e-commerce specifically
• List growth rate: Indicates sustainable marketing
• Unsubscribe rate: Should stay under 0.5%

Conclusión

Choosing the right newsletter builder is a strategic decision that impacts your marketing effectiveness, customer relationships, and bottom line. While each platform has strengths, Brevo emerges as the best overall value, particularly for businesses seeking multi-channel marketing capabilities without enterprise pricing.

For e-commerce businesses on Shopify, combining Brevo with Tajo creates a powerful marketing stack that rivals solutions costing several times more. This combination delivers deep platform integration, automated loyalty programs, and coordinated multi-channel marketing that drives real results.

Consider your specific needs, budget, and growth trajectory when making your choice. Most platforms offer free trials or free plans, so test your top candidates before committing. The investment in selecting the right newsletter builder will pay dividends through better engagement, higher conversions, and stronger customer relationships.

¿Listo para transformar tu email marketing? Explore how Tajo enhances Brevo for Shopify stores and experience the difference an integrated approach can make.