8 mejores alternativas a Klaviyo en 2026
Encuentra alternativas a Klaviyo más económicas.
Klaviyo is excellent for e-commerce marketing, but its per-profile pricing becomes expensive as your store grows. If you’re paying $150+ monthly for 10K contacts, these alternatives deliver similar capabilities at better prices.
Why Look for Klaviyo Alternatives?
- Cost at scale - $400+/month at 25K contacts
- Per-profile pricing - Pay for inactive contacts
- Limited global SMS - US/UK focus
- Limited WhatsApp - Missing key channel
- Price increases - Costs grow with list
Best Klaviyo Alternatives
1. Brevo + Tajo (Best Overall)
Why we recommend it: Multi-channel e-commerce marketing at 75% less cost
| Feature | Klaviyo | Brevo + Tajo |
|---|---|---|
| 10K contacts | ~$150/mo | ~$35/mo |
| 25K contacts | ~$400/mo | ~$65/mo |
| SMS | Limited regions | 200+ countries |
| Limited | Full | |
| Loyalty | Requires add-on | Built-in |
| Shopify sync | Deep | Deep (via Tajo) |
Key advantages:
- Per-email pricing (unlimited contacts)
- Email + SMS + WhatsApp unified
- Built-in loyalty programs (via Tajo)
- Deep Shopify integration
Annual savings: $1,380 at 10K contacts, $4,000+ at 25K
2. Omnisend (Best Native Shopify)
Best for: Shopify stores wanting plug-and-play
| Feature | Details |
|---|---|
| Pricing | From $16/mo (500 contacts) |
| SMS | Yes (limited regions) |
| E-commerce | Native focus |
Strengths:
- Built for e-commerce
- Pre-built automations
- Good Shopify integration
Limitations:
- Gets expensive at scale
- Limited outside e-commerce
- No WhatsApp
3. Drip (Best Automation)
Best for: Stores wanting sophisticated automation
| Feature | Details |
|---|---|
| Pricing | From $39/mo |
| Automation | Advanced |
| E-commerce | Strong focus |
Strengths:
- Modern interface
- Granular automation
- Good integrations
Limitations:
- Smaller company
- Higher pricing
- Email focus
4. Mailchimp (Most Popular)
Best for: Stores wanting familiar platform
| Feature | Details |
|---|---|
| Pricing | From $20/mo (500 contacts) |
| Templates | Large library |
| E-commerce | Good integration |
Strengths:
- User-friendly
- Good templates
- Strong brand
Limitations:
- Basic automation
- Per-contact pricing
- No WhatsApp
5. ActiveCampaign (Best CRM)
Best for: Stores needing sales + marketing
| Feature | Details |
|---|---|
| Pricing | From $49/mo (Plus) |
| Automation | Industry-leading |
| CRM | Excellent |
Strengths:
- Best automation
- Strong CRM
- Many integrations
Limitations:
- Complex
- Per-contact pricing
- No WhatsApp
6. Sendlane (Best DTC Focus)
Best for: Direct-to-consumer brands
| Feature | Details |
|---|---|
| Pricing | From $100/mo |
| E-commerce | DTC focus |
| SMS | Included |
Strengths:
- DTC focused
- Good automation
- Email + SMS
Limitations:
- Higher starting price
- Smaller platform
7. Privy (Best for Growth)
Best for: Stores focused on list growth
| Feature | Details |
|---|---|
| Pricing | From $30/mo |
| Pop-ups | Best-in-class |
| Good basics |
Strengths:
- Excellent pop-ups
- List building focus
- Easy to use
Limitations:
- Less sophisticated automation
- Limited channels
8. Mailerlite (Best Budget)
Best for: Stores on tight budgets
| Feature | Details |
|---|---|
| Pricing | From $10/mo |
| E-commerce | Basic integration |
| Ease of use | Excellent |
Strengths:
- Very affordable
- Easy to use
- Good basics
Limitations:
- Basic e-commerce features
- Email only
- Limited automation
Pricing Comparison
| Platform | 5K | 10K | 25K | 50K |
|---|---|---|---|---|
| Klaviyo | $100 | $150 | $400 | $720 |
| Brevo | $35 | $35 | $65 | $129 |
| Omnisend | $65 | $115 | $230 | $330 |
| Mailchimp | $75 | $100 | $230 | $350 |
Brevo annual savings vs Klaviyo:
- 10K contacts: $1,380
- 25K contacts: $4,020
- 50K contacts: $7,092
Feature Comparison
| Feature | Brevo+Tajo | Klaviyo | Omnisend |
|---|---|---|---|
| Per-email pricing | Yes | No | No |
| Unlimited contacts | Yes | No | No |
| SMS global | Yes | No | Limited |
| Yes | Limited | No | |
| Loyalty built-in | Yes | No | No |
| Shopify sync | Deep | Deep | Deep |
Best Alternative by Store Type
High-Volume Stores
Brevo + Tajo - Per-email pricing saves thousands
International Stores
Brevo + Tajo - Global SMS + WhatsApp
Shopify-Only Simple Needs
Omnisend - Native integration, easy setup
Budget-Conscious
Mailerlite - Affordable basics
Automation-Heavy
Brevo or ActiveCampaign - Advanced workflows
Migration from Klaviyo
What to Export
- Contact lists with segments
- Flow configurations
- Email templates
- Product catalog connections
- Form settings
Migration Steps
- Sign up for alternative
- Export Klaviyo data
- Import contacts
- Recreate key flows
- Connect Shopify
- Set up Tajo (if using)
- Test thoroughly
- Run parallel 2-4 weeks
What You’ll Gain (with Brevo + Tajo)
- 75% cost reduction
- WhatsApp marketing
- Global SMS coverage
- Built-in loyalty programs
- Similar automation power
What You’ll Miss
- Klaviyo’s predictive analytics
- Some pre-built templates
- Familiarity (short-term)
Conclusion
Klaviyo is powerful but expensive. For most e-commerce stores, Brevo + Tajo provides:
- Same deep Shopify integration
- Multi-channel marketing (Email + SMS + WhatsApp)
- Built-in loyalty programs
- 75% cost savings
The combination delivers Klaviyo-level capabilities without Klaviyo-level pricing.
Ready to make the switch? Start your free trial with Tajo.