Constructores de landing pages gratis: Los mejores en 2026

Landing pages are the backbone of digital marketing campaigns. Whether you are capturing leads, promoting products, or driving event registrations, a well-designed landing page can dramatically improve your conversion rates. The good news is that you do not need a massive budget to create professional landing pages.

En esta guía completa, we review 15 free landing page builders that offer robust features without requiring upfront payment. We analyze their capabilities, limitations, and ideal use cases to help you choose the right tool for your specific needs.

Why You Need a Dedicated Landing Page Builder

Before diving into our comparison, let us understand why dedicated landing page builders matter.

The Conversion Advantage

Landing pages convert 5-15% of visitors on average, compared to 1-3% for standard website pages. This difference comes from:

• Single focus: No navigation distractions or competing calls-to-action
• Message match: Content aligns with the ad or link that brought visitors
• Optimized design: Templates built specifically for conversion
• Testing capabilities: A/B testing to continuously improve performance

Cost Considerations

Hiring a developer to build custom landing pages costs $500-5,000 per page. With free landing page builders, you can create unlimited pages at no cost, though with some limitations we will explore below.

How We Evaluated These Tools

Our evaluation criteria included:

Factor	Qué medimos
Plan gratuito Limits	Pages, visitors, features included
Ease of Use	Editor quality, learning curve
Templates	Quantity, quality, customization options
Integrations	Email marketing, CRM, analytics connections
Mobile Optimization	Responsive design, mobile editor
Conversion Features	Forms, popups, A/B testing
Personalizado Domain	Ability to use your own domain for free
Branding	Whether free plans include builder branding

The 15 Best Free Landing Page Builders

1. Carrd

Mejor para: Simple single-page sites and portfolios

Carrd stands out for its simplicity and generous free tier. It excels at creating clean, focused landing pages without overwhelming features.

Free Plan Features:

• 3 sites included
• All core elements (text, images, buttons, forms)
• Responsive design built-in
• SSL certificates
• carrd.co subdomain

Key Strengths:

• Extremely intuitive drag-and-drop editor
• Fast loading pages
• Modern, clean templates
• No technical knowledge required

Limitaciones:

• Carrd branding on free sites
• No custom domain without upgrading
• Limited to single-page sites
• Basic form functionality (no conditional logic)
• 100 form submissions per month

Best Use Cases:

• Personal portfolios
• Coming soon pages
• Simple lead capture
• Event announcements

2. Mailchimp

Mejor para: Email marketers who want integrated landing pages

Mailchimp offers landing pages as part of its marketing platform, making it ideal for those already using Mailchimp for email marketing.

Free Plan Features:

• Unlimited landing pages
• Pre-built templates
• Basic analytics
• Integration with Mailchimp email lists
• Product landing pages for e-commerce

Key Strengths:

• Seamless email list integration
• No visitor limits
• E-commerce features included
• Audience targeting options

Limitaciones:

• Limited to 500 contacts
• Mailchimp branding
• Templates less modern than competitors
• Limited customization options
• No A/B testing on free plan

Best Use Cases:

• Newsletter signups
• Lead magnets
• Product promotions
• Small email lists

3. HubSpot

Mejor para: Businesses wanting CRM-integrated landing pages

HubSpot provides landing pages within its free CRM platform, offering excellent lead management capabilities.

Free Plan Features:

• 20 landing pages
• Drag-and-drop editor
• Mobile optimization
• Form builder
• CRM integration
• Basic analytics

Key Strengths:

• Direct CRM lead capture
• Contact management included
• Marketing, sales, and service tools
• Professional templates

Limitaciones:

• HubSpot branding
• Limited customization
• 20 page limit
• No A/B testing on free plan
• Template selection is limited

Best Use Cases:

• B2B lead generation
• Sales-focused campaigns
• Companies using HubSpot CRM
• Professional services

4. Wix

Mejor para: Users wanting creative freedom with extensive templates

Wix offers a powerful free website builder that includes excellent landing page capabilities.

Free Plan Features:

• Unlimited pages
• 800+ templates
• Drag-and-drop editor
• Mobile editor
• App market access
• Basic SEO tools

Key Strengths:

• Industry-leading template variety
• Complete creative control
• Extensive customization
• Large app marketplace

Limitaciones:

• Wix ads displayed
• No custom domain
• 500MB storage limit
• 500MB bandwidth limit
• Slower loading than dedicated landing page tools

Best Use Cases:

• Creative projects
• Small business sites
• Portfolio pages
• Multi-page landing sites

5. Canva

Mejor para: Design-focused users with existing Canva workflows

Canva expanded beyond graphics to offer website and landing page creation with its signature ease of use.

Free Plan Features:

• 5GB cloud storage
• Thousands of templates
• Brand kit (limited)
• Team collaboration
• Canva domain hosting

Key Strengths:

• Intuitive design interface
• Extensive asset library
• Team collaboration features
• Integration with Canva designs

Limitaciones:

• Canva.site subdomain only
• Limited page functionality
• No advanced form features
• Basic analytics only
• Not purpose-built for conversions

Best Use Cases:

• Visual-heavy landing pages
• Creative portfolios
• Simple promotional pages
• Teams already using Canva

6. Google Sites

Mejor para: Google Workspace users needing quick, simple pages

Google Sites provides free, straightforward page building integrated with Google’s ecosystem.

Free Plan Features:

• Unlimited sites
• Google Drive integration
• Real-time collaboration
• Custom domain support
• No bandwidth limits

Key Strengths:

• Completely free with no restrictions
• Google ecosystem integration
• Custom domains allowed
• No Google branding required
• Reliable hosting

Limitaciones:

• Very limited templates
• Basic customization only
• No conversion-focused features
• No form analytics
• Limited design flexibility

Best Use Cases:

• Internal team pages
• Project documentation
• Simple information pages
• Google Workspace teams

7. Systeme.io

Mejor para: Entrepreneurs building funnels on a budget

Systeme.io offers a complete marketing platform with generous free landing page capabilities.

Free Plan Features:

• 3 sales funnels
• Unlimited funnel pages
• 2,000 contacts
• Email marketing included
• Blog functionality
• 1 custom domain

Key Strengths:

• Complete marketing suite
• Custom domain on free plan
• Email marketing included
• Sales funnel focused
• No transaction fees

Limitaciones:

• 3 funnel limit
• Limited automation
• Systeme.io branding
• Learning curve for full platform
• Limited templates

Best Use Cases:

• Course creators
• Online entrepreneurs
• Sales funnels
• Digital product launches

8. ConvertKit

Mejor para: Creators focused on building email audiences

ConvertKit offers landing pages designed specifically for audience growth and email list building.

Free Plan Features:

• Unlimited landing pages
• Unlimited forms
• 10,000 subscribers
• Email broadcasts
• Subscriber tagging
• Custom domains

Key Strengths:

• Creator-focused design
• Generous subscriber limit
• Custom domains included
• Clean, professional templates
• Strong deliverability

Limitaciones:

• Basic landing page templates
• Limited design customization
• Email-focused (not full marketing)
• No automation on free plan
• Minimal e-commerce features

Best Use Cases:

• Newsletter creators
• Bloggers
• Podcasters
• Course creators

9. Ucraft

Mejor para: Users wanting professional pages with custom domains

Ucraft provides a balanced free tier with custom domain support and no forced branding.

Free Plan Features:

• Unlimited pages
• 15 website templates
• Blog functionality
• Basic SEO tools
• SSL certificate
• Custom domain support

Key Strengths:

• Custom domains on free plan
• No Ucraft branding
• Clean editor interface
• E-commerce ready
• Multiple language support

Limitaciones:

• Limited template selection
• Basic analytics only
• Limited integrations
• No A/B testing
• Support options limited

Best Use Cases:

• Small business sites
• Portfolio pages
• Simple e-commerce
• Multi-language sites

10. Leadpages (Free Trial)

Mejor para: Marketers wanting professional conversion tools

Leadpages offers a 14-day free trial with full access to its powerful landing page platform.

Free Trial Features:

• Unlimited landing pages
• 250+ templates
• A/B testing
• Leadmeter conversion tips
• Pop-ups and alert bars
• Integrations

Key Strengths:

• Conversion-optimized templates
• Built-in conversion guidance
• Extensive integrations
• Professional quality
• A/B testing included

Limitaciones:

• Only 14 days free
• Requires payment method
• Premium pricing after trial
• Learning curve for advanced features

Best Use Cases:

• Testing before purchase
• Short-term campaigns
• Marketers evaluating tools
• High-stakes launches

11. Unbounce (Free Trial)

Mejor para: Advanced marketers wanting AI-powered optimization

Unbounce provides a 14-day free trial of its AI-enhanced landing page platform.

Free Trial Features:

• Smart Builder with AI
• Classic Builder
• A/B testing
• Smart Traffic (AI optimization)
• Popups and sticky bars
• Dynamic text replacement

Key Strengths:

• AI-powered optimization
• Industry-leading conversion rates
• Dynamic text replacement
• Advanced targeting
• Professional templates

Limitaciones:

• 14-day trial only
• Expensive after trial
• Steeper learning curve
• Overkill for simple pages

Best Use Cases:

• PPC campaign testing
• High-budget marketing
• Advanced optimization needs
• Enterprise evaluation

12. Instapage (Free Trial)

Mejor para: Teams needing collaboration and personalization features

Instapage offers a 14-day free trial focused on team collaboration and advanced personalization.

Free Trial Features:

• Instablocks templates
• Collaboration tools
• Heatmaps
• A/B testing
• Personalization
• AMP page support

Key Strengths:

• Team collaboration built-in
• Advanced analytics
• Personalization capabilities
• Fast AMP pages
• Enterprise features

Limitaciones:

• 14-day trial only
• Very expensive after trial
• Complex for basic needs
• Enterprise-focused

Best Use Cases:

• Team collaboration testing
• Enterprise evaluation
• Personalization needs
• Performance testing

13. Strikingly

Mejor para: Quick single-page sites with e-commerce capability

Strikingly offers a streamlined page builder with good free-tier e-commerce features.

Free Plan Features:

• 1 site included
• Single-page layouts
• Simple store (1 product)
• Blog section
• Contact forms
• Strikingly domain

Key Strengths:

• Very easy to use
• Built-in e-commerce
• Blog functionality
• Mobile responsive
• Fast setup

Limitaciones:

• 1 site limit
• Strikingly branding
• No custom domain
• Limited bandwidth (5GB)
• Single-page restriction

Best Use Cases:

• Personal brands
• Simple product launches
• One-page portfolios
• Quick promotional sites

14. Site123

Mejor para: Beginners wanting guided page creation

Site123 provides a structured builder with step-by-step guidance for newcomers.

Free Plan Features:

• 1 website
• 250MB storage
• 250MB bandwidth
• Free subdomain
• Mobile responsive
• SSL certificate

Key Strengths:

• Extremely beginner-friendly
• Guided setup process
• Quick to launch
• Multiple languages
• Customer support available

Limitaciones:

• Site123 ads
• Limited storage and bandwidth
• No custom domain
• Basic customization
• 1 site limit

Best Use Cases:

• Complete beginners
• Quick prototypes
• Simple personal pages
• Learning page building

15. WordPress.com

Mejor para: Users wanting the WordPress ecosystem free

WordPress.com offers free hosting for WordPress sites with limited customization.

Free Plan Features:

• 3GB storage
• WordPress.com subdomain
• Basic customization
• Community support
• Essential plugins

Key Strengths:

• WordPress ecosystem access
• Large community
• SEO-friendly structure
• Blogging capabilities
• Scalability path

Limitaciones:

• WordPress.com ads
• No custom domain
• Limited themes
• No custom plugins
• Limited monetization

Best Use Cases:

• Bloggers
• Content marketers
• WordPress learners
• Long-term content sites

Comparison Table

Builder	Free Pages	Personalizado Domain	Branding	Best Feature
Carrd	3	No	Sí	Simplicity
Mailchimp	Ilimitados	No	Sí	Email integration
HubSpot	20	No	Sí	CRM integration
Wix	Ilimitados	No	Sí	Templates
Canva	Ilimitados	No	Sí	Design tools
Google Sites	Ilimitados	Sí	No	Completely free
Systeme.io	Ilimitados	Sí	Sí	Full marketing suite
ConvertKit	Ilimitados	Sí	No	Creator focus
Ucraft	Ilimitados	Sí	No	Professional look
Leadpages	Ilimitados	Sí	No	Conversion tools
Unbounce	Ilimitados	Sí	No	AI optimization
Instapage	Ilimitados	Sí	No	Collaboration
Strikingly	1	No	Sí	E-commerce
Site123	1	No	Sí	Beginner friendly
WordPress.com	Ilimitados	No	Sí	WordPress ecosystem

Choosing the Right Free Landing Page Builder

For Lead Generation

If your primary goal is capturing leads:

1. ConvertKit - Best for creators building email lists with generous subscriber limits
2. HubSpot - Best for B2B with CRM integration
3. Mailchimp - Best for existing email marketers

For E-commerce

If you need product-focused landing pages:

1. Systeme.io - Complete sales funnel capabilities
2. Strikingly - Simple one-product stores
3. Wix - Full e-commerce potential

For Beginners

If you are new to landing pages:

1. Site123 - Guided step-by-step creation
2. Carrd - Minimal learning curve
3. Canva - Familiar interface for Canva users

For Professionals

If you need advanced features:

1. Unbounce (trial) - AI-powered optimization
2. Leadpages (trial) - Conversion-focused tools
3. Instapage (trial) - Team collaboration

For Custom Domains

If using your own domain is essential:

1. Google Sites - Completely free with custom domains
2. ConvertKit - Custom domains included
3. Ucraft - No branding on free plan

Landing Page Best Practices

Regardless of which builder you choose, follow these principles:

Above the Fold Essentials

Your landing page must communicate these elements immediately:

• Clear headline addressing visitor needs
• Value proposition explaining the benefit
• Primary call-to-action telling visitors what to do
• Trust indicators building credibility

Form Optimization

Keep forms simple:

Fields	Typical Conversion Rate
1 field	25%+
2-3 fields	15-25%
4-6 fields	10-15%
7+ fields	Under 10%

Only ask for information you genuinely need.

Mobile Optimization

Over 60% of traffic comes from mobile devices:

• Use single-column layouts
• Make buttons tap-friendly (44px minimum)
• Keep font sizes readable (16px minimum)
• Test on multiple devices

Loading Speed

Page speed directly impacts conversions:

• Compress images before uploading
• Minimize embedded videos
• Avoid heavy animations
• Test with Google PageSpeed Insights

Integrating Landing Pages with Marketing Automation

Landing pages work best as part of an integrated marketing system. When a visitor converts, their information should automatically flow into your marketing workflows.

Key Integrations to Consider

• Email Marketing: Trigger welcome sequences automatically
• CRM Systems: Add leads to sales pipelines
• Analytics: Track conversion sources and behavior
• SMS Marketing: Send immediate follow-ups
• Advertising Platforms: Report conversions for optimization

The Tajo Advantage

Tajo connects your landing pages to a complete marketing ecosystem:

• Automatic Lead Sync: Form submissions flow directly to your customer database
• Multi-Channel Follow-up: Trigger email, SMS, and WhatsApp sequences
• Customer Intelligence: Enrich leads with behavioral data
• Shopify Integration: Connect e-commerce data with landing page conversions
• Unified Analytics: See how landing pages contribute to revenue

Common Free Landing Page Builder Limitations

Understanding typical free tier restrictions helps set expectations:

Branding Restrictions

Most free plans display the builder’s logo or name. This may impact:

• Professional perception
• Brand consistency
• Client-facing pages
• Corporate usage

Feature Limitations

Free plans typically restrict:

• A/B testing capabilities
• Advanced analytics
• Automation features
• Template access
• Integration options

Traffic and Storage

Watch for limits on:

• Monthly visitors
• Bandwidth usage
• Storage capacity
• Form submissions

Support Access

Free users often receive:

• Community support only
• No live chat
• No phone support
• Slower response times

Preguntas frecuentes

What is the best completely free landing page builder?

Google Sites and ConvertKit offer the most generous free tiers. Google Sites allows custom domains with no branding at zero cost. ConvertKit provides unlimited landing pages with up to 10,000 subscribers free. Your choice depends on whether you need email marketing (ConvertKit) or simple hosting (Google Sites).

Can I use my own domain with a free landing page builder?

Yes, several options support custom domains on free plans. Google Sites, ConvertKit, Ucraft, and Systeme.io all allow custom domain connections without payment. Most other builders require paid plans for custom domains.

Do free landing page builders hurt SEO?

Not necessarily. The key factors for landing page SEO are page speed, mobile optimization, and content quality. However, subdomain URLs (yoursite.builder.com) may have less authority than custom domains. For important SEO landing pages, consider builders offering free custom domain support.

How many landing pages should I create?

Companies with 40+ landing pages generate 12 times more leads than those with fewer than 5. Create dedicated landing pages for each major campaign, audience segment, and offer. With free unlimited page builders like Mailchimp or ConvertKit, there is no cost to creating more pages.

Can I build sales funnels with free landing page builders?

Systeme.io offers the best free funnel building capabilities with 3 complete funnels included. For basic funnels, you can link multiple pages from any builder. However, advanced funnel features like order bumps and upsells typically require paid tools.

Should I start with free or invest in paid tools?

Start free to learn fundamentals and validate your marketing approach. Once you have proven campaigns generating ROI, upgrade to paid tools with better conversion features. The exception is short-term high-stakes campaigns where the difference between 2% and 5% conversion justifies immediate investment in premium tools.

What conversion rate should I expect from free landing pages?

Average landing page conversion rates range from 2-5%, regardless of the builder. Conversion depends more on your offer, copy, and audience alignment than the tool used. Well-optimized landing pages can achieve 10-20% conversion rates using free builders.

Can I remove branding from free landing pages?

Only a few free builders allow brandless pages. Ucraft, ConvertKit, and Google Sites do not require branding on free plans. Most others display builder logos or require payment to remove branding.

Are free landing page builders secure?

Yes, reputable free builders include SSL certificates and secure form handling. Verify that your chosen builder provides HTTPS encryption, especially if collecting sensitive information. All builders in this guide offer SSL on free plans.

How do I track landing page performance?

Most free plans include basic analytics showing visits and conversions. For detailed tracking, connect Google Analytics (free) to your landing pages. This provides visitor demographics, traffic sources, behavior flow, and conversion tracking regardless of which builder you use.

Conclusión

Free landing page builders have become remarkably capable. Whether you need simple lead capture or complete sales funnels, there is a free option that fits your requirements.

For most users, we recommend starting with:

• ConvertKit for creators and email-focused marketing
• HubSpot for B2B lead generation with CRM needs
• Carrd for simple, beautiful single-page sites
• Systeme.io for entrepreneurs building complete funnels

Test your chosen builder with a real campaign before committing. Landing page success depends more on your offer and messaging than the tool you use. Once you have validated your approach, you can always upgrade to paid plans with advanced features.

Ready to turn your landing page leads into customers? Connect your landing pages with Tajo for automated multi-channel follow-up across email, SMS, and WhatsApp.