---
title: "Email Marketing Skills"
description: "Automated email sequences for lifecycle marketing - from welcome series to win-back campaigns."
url: https://tajo.io/docs/skills/email-marketing/
markdown: https://tajo.io/docs/skills/email-marketing.md
lang: en-US
---

# Email Marketing Skills

Automated email sequences that engage customers throughout their lifecycle with your brand.

## Available Skills

### [Abandoned Cart](https://tajo.io/docs/skills/email-marketing/abandoned-cart)

Recover lost sales with intelligent multi-step email sequences

Email Marketing

## Overview

Email Marketing skills automate the most effective email campaigns based on customer behavior and lifecycle stage:

- **Trigger-based** - Emails sent based on specific actions or inactions
- **Personalized** - Dynamic content based on customer data
- **Optimized timing** - Smart send times for maximum engagement
- **A/B tested** - Continuously improve performance

## Campaign Types

| Campaign | Trigger | Goal |
| --- | --- | --- |
| Welcome Series | New signup | Onboard & engage |
| Abandoned Cart | Cart left | Recover sale |
| Post-Purchase | Order placed | Build loyalty |
| Win-Back | Inactive period | Re-engage |
| Browse Abandonment | Product viewed | Convert interest |
| Replenishment | Time since purchase | Drive repeat |

## Key Metrics

Track the success of your email marketing skills:

- **Open Rate** - % of emails opened
- **Click-Through Rate** - % that clicked a link
- **Conversion Rate** - % that completed goal
- **Revenue Per Email** - Average revenue generated
- **Unsubscribe Rate** - % that opted out

## Getting Started

1. [Set up data sync](https://tajo.io/docs/skills/data-sync) to track customer behavior
2. Create email templates in Brevo
3. Configure skill triggers and timing
4. Launch and monitor performance

Tip

Abandoned Cart emails typically recover 10-15% of lost sales - start there for quick wins.