---
title: "What is Brevo? Complete Guide to Brevo Email Marketing Platform"
description: "Learn what Brevo is, its features, pricing, and why it's a top choice for email, SMS, and WhatsApp marketing. Formerly Sendinblue."
url: https://tajo.io/blog/what-is-brevo/
markdown: https://tajo.io/blog/what-is-brevo.md
lang: en-US
author: "Set Noa"
author_url: https://tajo.io/set-noa/
published: 2026-03-05
updated: 2026-05-22
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---

[Email](https://tajo.io/blog/?category=email)

# What is Brevo? Complete Guide to Brevo Email Marketing Platform

Learn what Brevo is, its features, pricing, and why it's a top choice for email, SMS, and WhatsApp marketing. Formerly Sendinblue.

what is Brevo

What is Brevo?

Brevo, formerly Sendinblue, combines email, SMS, WhatsApp, and automation in one platform priced per email sent rather than per contact stored. That model makes it markedly cheaper for large lists mailed occasionally, and it is the usual reason teams move across from Mailchimp or Klaviyo.

[Learn more](https://tajo.io/blog/what-is-brevo/#brevo-overview)

Brevo (formerly Sendinblue) is a comprehensive marketing platform that helps businesses connect with customers through email, SMS, WhatsApp, and marketing automation. With over 500,000 customers worldwide, Brevo has become one of the most popular alternatives to expensive platforms like Mailchimp and Klaviyo.

![Brevo visual automation workflow builder showing multi-step email and SMS sequences](https://tajo.io/_astro/screen-automation.BRjSw5BU_1DJw7D.webp)

![Brevo campaigns listing showing email, SMS, WhatsApp and push campaigns in one view](https://tajo.io/_astro/screen-campaigns.D0VjfE9s_1SdKyE.webp)

![Brevo CRM deals kanban pipeline view with deal stages and contact scoring](https://tajo.io/_astro/deals.uJIB0JTA_ZRGyfF.webp)

![Brevo loyalty dashboard showing points balance, tiers, and reward programme analytics](https://tajo.io/_astro/screen-loyalty.jRxT6mOj_Z1zfm9E.webp)

## Brevo Overview

| Key Facts | Details |
| --- | --- |
| **Founded** | 2012 (as Sendinblue) |
| **Rebranded** | May 2023 (to Brevo) |
| **Headquarters** | Paris, France |
| **Customers** | 500,000+ worldwide |
| **Pricing Model** | Per-email (not per-contact) |
| **Free Plan** | Yes (300 emails/day) |

## What Does Brevo Do?

Brevo is an all-in-one marketing platform offering:

### Email Marketing

- **Campaign creation** with drag-and-drop builder
- **Responsive templates** for any device
- **Dynamic content** for personalization
- **A/B testing** to optimize performance
- **Send time optimization** using AI
- **Deliverability tracking** and analytics

### SMS Marketing

- **Global coverage** in 200+ countries
- **Two-way conversations** with customers
- **Automated SMS** based on triggers
- **MMS support** for rich media
- **SMS/email orchestration** in workflows

### WhatsApp Marketing

- **WhatsApp Business API** integration
- **Automated workflows** with WhatsApp
- **Interactive messages** with buttons and lists
- **Template messages** for notifications
- **Two-way customer conversations**

### Marketing Automation

- **Visual workflow builder** for complex sequences
- **Multi-channel automation** (Email + SMS + WhatsApp)
- **Behavioral triggers** based on actions
- **Lead scoring** to prioritize prospects
- **A/B testing** within automations

### CRM

- **Contact management** with full history
- **Deal pipelines** for sales tracking
- **Task management** for teams
- **Activity tracking** across channels
- **Sales automation** workflows

### Transactional Email

- **API and SMTP** options
- **Real-time sending** for order confirmations
- **Template management** for developers
- **Webhook notifications**
- **Dedicated IP** options

## Why Brevo? Key Advantages

### 1. Per-Email Pricing

Unlike competitors that charge per contact, Brevo charges per email sent. This means:

- **Unlimited contacts** on all plans
- **No penalty** for list growth
- **Pay for value** delivered
- **Significant savings** at scale

**Example savings:** 25,000 contacts would cost ~$400/month on Klaviyo but only ~$65/month on Brevo.

### 2. True Multi-Channel Marketing

Most platforms offer email only. Brevo provides:

- Email marketing
- SMS marketing (200+ countries)
- WhatsApp Business API
- Live chat (Conversations)
- Push notifications

All integrated in one platform with unified automation.

### 3. Generous Free Plan

Brevo’s free plan includes:

- 300 emails per day (9,000/month)
- Unlimited contacts
- Basic automation
- CRM access
- Email support

No credit card required. Many businesses operate entirely on the free plan.

### 4. Global SMS Coverage

While competitors limit SMS to US/UK, Brevo supports 200+ countries with competitive per-message pricing.

### 5. Built-in CRM

CRM is included on all plans, even Free. Track deals, manage contacts, and automate sales without additional tools.

## Brevo Pricing

| Plan | Cost | Emails/Month | Key Features |
| --- | --- | --- | --- |
| **Free** | $0 | 300/day | Unlimited contacts, basic features |
| **Starter** | From $9 | 5,000+ | No daily limit, basic reporting |
| **Business** | From $18 | 5,000+ | Full automation, A/B testing |
| **Enterprise** | Custom | Unlimited | Dedicated support, custom features |

SMS and WhatsApp are priced per message, separate from email plans.

## Who Uses Brevo?

### E-commerce Stores

- Abandoned cart recovery
- Order notifications
- Product recommendations
- Customer win-back campaigns
- Multi-channel marketing

### Small Businesses

- Newsletter creation
- Customer communication
- Lead nurturing
- Sales follow-ups
- Event invitations

### Marketing Agencies

- Client campaign management
- Multi-account handling
- White-label options
- API integrations
- Reporting and analytics

### SaaS Companies

- Transactional emails
- User onboarding
- Product updates
- Usage notifications
- Customer success

### Non-Profits

- Donor communication
- Event promotion
- Newsletter updates
- Fundraising campaigns
- Volunteer coordination

## Brevo vs Competitors

### Brevo vs Mailchimp

| Feature | Brevo | Mailchimp |
| --- | --- | --- |
| Pricing | Per-email | Per-contact |
| Free plan | 300/day unlimited | 500 contacts |
| SMS | Global | US only |
| WhatsApp | Yes | No |
| CRM | Included | Basic |

### Brevo vs Klaviyo

| Feature | Brevo | Klaviyo |
| --- | --- | --- |
| Pricing | Per-email | Per-profile |
| 10K contacts | ~$35/mo | ~$150/mo |
| SMS | 200+ countries | Limited |
| WhatsApp | Yes | Limited |
| Free plan | Yes | Very limited |

### Brevo vs ActiveCampaign

| Feature | Brevo | ActiveCampaign |
| --- | --- | --- |
| Pricing | Per-email | Per-contact |
| Free plan | Yes | No |
| WhatsApp | Yes | No |
| SMS | Global | Limited |
| Automation | Advanced | Industry-leading |

## The Sendinblue to Brevo Rebrand

In May 2023, Sendinblue rebranded to Brevo. Here’s what changed:

### What Changed

- Company name and logo
- Website (sendinblue.com → brevo.com)
- Product naming

### What Stayed the Same

- All features and functionality
- Pricing structure
- Customer accounts
- Integrations and API

The rebrand reflected the company’s evolution from “email in blue” to a comprehensive marketing platform.

## Getting Started with Brevo

### Step 1: Create Your Account

1. Visit brevo.com
2. Sign up with email
3. Verify your account
4. Complete profile setup

No credit card required for the free plan.

### Step 2: Import Contacts

- Upload CSV file
- Connect from integrations
- Add signup forms to website
- Import from other platforms

### Step 3: Create Your First Campaign

1. Choose campaign type (email, SMS, WhatsApp)
2. Select template or start from scratch
3. Design your content
4. Choose recipients
5. Schedule or send immediately

### Step 4: Set Up Automation

1. Go to Automation section
2. Choose pre-built template or create custom
3. Define triggers and actions
4. Activate workflow

## Conclusion

Brevo is a comprehensive marketing platform offering:

- **Email, SMS, and WhatsApp** in one place
- **Per-email pricing** that saves money as you grow
- **Powerful automation** with multi-channel support
- **Built-in CRM** on all plans
- **Generous free plan** to get started

For businesses seeking an affordable alternative to expensive platforms like Mailchimp, Klaviyo, or HubSpot, Brevo delivers comparable features at a fraction of the cost.

Ready to get started?

## Where Tajo fits

Tajo is the agentic integration builder. Keep your providers. Agents connect everything else, and you approve each sync. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**What is Brevo?**

Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS, WhatsApp, CRM, marketing automation, and transactional messaging for businesses of all sizes.

**Is Brevo the same as Sendinblue?**

Yes. Sendinblue rebranded to Brevo in 2023. All features, accounts, and pricing remained the same, only the name changed to better reflect the platform's expanded capabilities.

**Is Brevo free to use?**

Yes. Brevo offers a generous free plan with 300 emails/day, unlimited contacts, built-in CRM, and basic automation. No credit card required to get started.

**Is Brevo free?**

Yes. The free plan includes 300 emails/day with unlimited contacts. No credit card required.

**Why is Brevo so cheap compared to competitors?**

Brevo uses per-email pricing instead of per-contact. This reflects actual usage rather than database size, resulting in lower costs for most users.

**Does Brevo have a CRM?**

Yes. CRM is included on all plans, including Free. It includes contact management, deal pipelines, and sales automation.

**How does Brevo deliverability compare?**

Brevo has 99%+ deliverability rates with dedicated IP options for high-volume senders. It's on par with industry leaders.

**Can I send transactional emails with Brevo?**

Yes. Brevo handles both marketing and transactional emails via API or SMTP.

**Is there a limit on contacts?**

No. All Brevo plans include unlimited contacts. You only pay based on emails sent.

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