---
title: "How to Create a Landing Page: Step-by-Step Guide (No Coding Required)"
description: "Learn how to create a high-converting landing page step by step. Covers design, copywriting, CTA optimization, and free tools, no coding skills needed."
url: https://tajo.io/blog/how-to-create-landing-page/
markdown: https://tajo.io/blog/how-to-create-landing-page.md
lang: en-US
author: "Set Noa"
author_url: https://tajo.io/set-noa/
published: 2026-03-25
updated: 2026-05-17
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---

[Marketing & Growth](https://tajo.io/blog/?category=marketing-growth)

# How to Create a Landing Page: Step-by-Step Guide (No Coding Required)

Learn how to create a high-converting landing page step by step. Covers design, copywriting, CTA optimization, and free tools, no coding skills needed.

how to create a landing page

How do I create a landing page for free?

Create a high-converting landing page with a free tool like Brevo. Essential elements: compelling headline, clear value proposition, social proof, single CTA, and lead capture form.

[Learn more](https://tajo.io/blog/how-to-create-landing-page/#what-is-a-landing-page)

A landing page is your highest-converting asset. Unlike regular web pages, landing pages are built for one purpose: getting visitors to take a specific action. No distractions, no navigation, just a clear path to conversion.

Here’s how to create one that converts, even if you’ve never built a web page before.

## What Is a Landing Page?

A landing page is a standalone page designed for a specific campaign or offer. Visitors “land” on it from ads, emails, social media, or search results.

### Landing Page vs Website Homepage

| Feature | Landing Page | Homepage |
| --- | --- | --- |
| **Purpose** | Single conversion goal | General browsing |
| **Navigation** | Minimal or none | Full site navigation |
| **CTAs** | One primary action | Multiple links |
| **Content** | Focused on one offer | Overview of everything |
| **Conversion rate** | 2-10%+ | 1-3% |

## Step 1: Choose Your Landing Page Tool

### Free Options

| Tool | Free Tier | Ease of Use | Best For |
| --- | --- | --- | --- |
| **Brevo** | Unlimited pages | Drag-and-drop | Lead capture + email |
| **Carrd** | 1 page | Simple | Quick single pages |
| **Google Sites** | Unlimited | Basic | Simple informational |

### Paid Options

| Tool | Starting Price | Best For |
| --- | --- | --- |
| **Unbounce** | $99/mo | A/B testing |
| **Leadpages** | $49/mo | Small business |
| **Instapage** | $199/mo | Enterprise |

**Our pick:** [Brevo](https://tajo.io/blog/brevo-free-plan-guide/), free landing pages connected to your email list and CRM.

## Step 2: Define Your Goal

Every landing page needs ONE clear goal:

- **Lead generation**: Collect email addresses
- **Sales**: Sell a product directly
- **Signup**: Register for a webinar/event/trial
- **Download**: Get a resource (ebook, template)

## Step 3: Write Your Copy

### Headline Formula

Your headline should communicate:

- **What** you’re offering
- **Who** it’s for
- **Why** they should care

**Examples:**

- “Get 50% More Email Opens with Proven Subject Line Templates”
- “Free CRM for Small Business, Unlimited Contacts, Zero Cost”
- “The 5-Minute Shopify Setup That Doubles Your Customer Retention”

### Value Proposition

Answer: “What’s in it for me?” in 1-2 sentences.

### Body Copy

- Lead with benefits, not features
- Use bullet points for scanability
- Address objections proactively
- Keep paragraphs short (2-3 lines max)

### CTA Button Text

Skip generic “Submit” or “Click Here.” Use action-oriented text:

- “Get My Free Templates”
- “Start My Free Trial”
- “Download the Guide”
- “Join 10,000+ Subscribers”

## Step 4: Design Your Page

### Layout Template

*Landing page layout, top to bottom. A landing page runs from headline and hero, through the value proposition, to the CTA or form, then social proof, an FAQ and a final CTA.*

### Design Best Practices

- **Remove navigation**, Don’t give visitors escape routes
- **Use contrasting CTA color**, Button should stand out
- **White space**, Don’t crowd content
- **Mobile-first**, 60%+ of traffic is mobile
- **Fast loading**, Every second of delay costs 7% conversions

## Step 5: Add Social Proof

Social proof increases conversions by 15-34%:

- Customer testimonials with photos
- Client logos
- Star ratings and review counts
- “Join 10,000+ businesses” type counters
- Case study snippets

## Step 6: Set Up Lead Capture

### Form Best Practices

- Ask for only essential info (name + email minimum)
- Every extra field reduces conversions 11%
- Use inline validation
- Add privacy reassurance (“We’ll never spam you”)

### Connect to Your Email Platform

With Brevo, form submissions go directly to your contact list. You can:

- Trigger a [welcome email](https://tajo.io/blog/welcome-email-guide/) immediately
- Add to an [automated sequence](https://tajo.io/blog/email-sequence-guide/)
- Tag contacts for [segmentation](https://tajo.io/blog/email-segmentation-guide/)

## Step 7: Optimize for Conversions

### A/B Test These Elements

1. Headline (biggest impact)
2. CTA button text and color
3. Hero image
4. Form length
5. Social proof placement

Read our [A/B testing guide](https://tajo.io/blog/ab-testing-guide/) for detailed methodology.

### Track Key Metrics

- **Conversion rate**: Submissions / visitors
- **Bounce rate**: Visitors who leave immediately
- **Time on page**: Engagement indicator
- **Form abandonment**: Started but didn’t finish

## Landing Page Examples by Type

### Lead Generation

- Headline: Specific benefit
- Form: Name + email
- Offer: Free resource

### Product/Sales

- Headline: Value proposition
- Details: Features + pricing
- CTA: Buy / Start trial

### Webinar/Event

- Headline: Event topic + date
- Details: Speaker + agenda
- Form: Registration

## Next Steps

1. [Sign up for Brevo](https://www.brevo.com/) (free landing pages included)
2. Choose a template or start from scratch
3. Write your headline and value proposition
4. Add a form connected to your email list
5. Set up a thank-you page or confirmation email
6. Drive traffic and optimize

More resources:

- [Landing page templates](https://tajo.io/blog/landing-page-templates/)
- [Best landing page builders](https://tajo.io/blog/best-landing-page-builders/)
- [Lead capture guide](https://tajo.io/blog/lead-capture-software/)

## Frequently Asked Questions

**How do I create a landing page for free?**

Use Brevo's free landing page builder (included in the free plan), Carrd (1 free page), or Google Sites. No coding needed, just drag-and-drop your headline, form, images, and CTA.

**What should a landing page include?**

Essential elements: compelling headline, clear value proposition, hero image or video, social proof (testimonials/logos), single CTA button, lead capture form, and minimal navigation (or none).

**What is a good landing page conversion rate?**

Average is 2-5%. Above 5% is good. Above 10% is excellent. Conversion rates vary by industry and traffic source. Optimize with A/B testing, clearer CTAs, and faster page load times.

## Related Articles

### [How to Do Email Marketing: Complete Step-by-Step Guide](https://tajo.io/blog/how-to-do-email-marketing-guide/)

Mar 26, 2026 · 7 min read

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### [Landing Page: The Complete Guide to High-Converting Pages in 2026](https://tajo.io/blog/landing-page-complete-guide/)

Mar 8, 2026 · 13 min read

5 steps

### [20 Landing Page Templates That Convert: Examples by Industry and Type](https://tajo.io/blog/landing-page-templates/)

Mar 8, 2026 · 8 min read

Ad → Landing page → CRM → Email sequences