---
title: "Brevo vs Omnisend: E-commerce Marketing Automation Compared"
description: "Compare Brevo and Omnisend for Shopify marketing automation."
url: https://tajo.io/blog/brevo-vs-omnisend/
markdown: https://tajo.io/blog/brevo-vs-omnisend.md
lang: en-US
author: "Set Noa"
published: 2026-02-15
updated: 2026-05-23
alternates: {bg-BG: /bg/blog/brevo-vs-omnisend.md, cs-CZ: /cz/blog/brevo-vs-omnisend.md, de-DE: /de/blog/brevo-vs-omnisend.md, da-DK: /dk/blog/brevo-vs-omnisend.md, es-ES: /es/blog/brevo-vs-omnisend.md, fr-FR: /fr/blog/brevo-vs-omnisend.md, el-GR: /gr/blog/brevo-vs-omnisend.md, hi-IN: /hi/blog/brevo-vs-omnisend.md, hr-HR: /hr/blog/brevo-vs-omnisend.md, hu-HU: /hu/blog/brevo-vs-omnisend.md, it-IT: /it/blog/brevo-vs-omnisend.md, ja-JP: /jp/blog/brevo-vs-omnisend.md, ko-KR: /kr/blog/brevo-vs-omnisend.md, ar-SA: /ar/blog/brevo-vs-omnisend.md, nl-NL: /nl/blog/brevo-vs-omnisend.md, no-NO: /no/blog/brevo-vs-omnisend.md, pl-PL: /pl/blog/brevo-vs-omnisend.md, pt-BR: /pt/blog/brevo-vs-omnisend.md, ro-RO: /ro/blog/brevo-vs-omnisend.md, ru-RU: /ru/blog/brevo-vs-omnisend.md, sv-SE: /se/blog/brevo-vs-omnisend.md, zh-CN: /zh-cn/blog/brevo-vs-omnisend.md, sl-SI: /sl/blog/brevo-vs-omnisend.md, sr-Latn-RS: /sr/blog/brevo-vs-omnisend.md, th-TH: /th/blog/brevo-vs-omnisend.md, tr-TR: /tr/blog/brevo-vs-omnisend.md, ur-PK: /ur/blog/brevo-vs-omnisend.md, vi-VN: /vi/blog/brevo-vs-omnisend.md, sk-SK: /sk/blog/brevo-vs-omnisend.md}
---

[Comparisons](https://tajo.io/blog/?category=comparisons)

# Brevo vs Omnisend: E-commerce Marketing Automation Compared

Compare Brevo and Omnisend for Shopify marketing automation.

Brevo comparison

Is Brevo better than Omnisend for ecommerce?

Omnisend is purpose-built for Shopify with ecommerce flows ready out of the box; Brevo is a broader platform at a lower price. Omnisend's per-contact billing climbs with list growth, and Brevo matches the ecommerce capability once an integration layer supplies full catalog and order data.

[Learn more](https://tajo.io/blog/brevo-vs-omnisend/#quick-comparison)

Both Brevo (formerly Sendinblue) and Omnisend are popular choices for e-commerce marketing automation.

![Brevo visual automation workflow builder showing multi-step email and SMS sequences](https://tajo.io/_astro/screen-automation.BRjSw5BU_1DJw7D.webp)

![Brevo campaigns listing showing email, SMS, WhatsApp and push campaigns in one view](https://tajo.io/_astro/screen-campaigns.D0VjfE9s_1SdKyE.webp)

![Brevo CRM deals kanban pipeline view with deal stages and contact scoring](https://tajo.io/_astro/deals.uJIB0JTA_ZRGyfF.webp)

![Brevo loyalty dashboard showing points balance, tiers, and reward programme analytics](https://tajo.io/_astro/screen-loyalty.jRxT6mOj_Z1zfm9E.webp)

## Quick Comparison

| Feature | Brevo | Omnisend |
| --- | --- | --- |
| **Email Marketing** | ✓ Full-featured | ✓ Full-featured |
| **SMS Marketing** | ✓ Global (200+ countries) | Limited regions |
| **WhatsApp Marketing** | ✓ Full support | Limited |
| **Push Notifications** | ✓ | ✓ |
| **Pricing Model** | Per-email | Per-contact |
| **Focus** | Multi-channel marketing | E-commerce automation |

## Platform Overview

### Brevo (Formerly Sendinblue)

Brevo is a comprehensive marketing platform offering email, SMS, WhatsApp, and marketing automation. With a per-email pricing model and unlimited contacts, it’s particularly cost-effective for businesses with large customer databases.

**Key strengths:**

- Per-email pricing (not per contact)
- Full WhatsApp Business API
- Global SMS coverage (200+ countries)
- Excellent transactional email handling
- Affordable for growing businesses

### Omnisend

Omnisend is an e-commerce-focused marketing automation platform offering email, SMS, and push notifications. It’s known for pre-built automations and e-commerce-specific features.

**Key strengths:**

- Purpose-built for e-commerce
- Extensive automation library
- Product picker integration
- Discount code generation
- Strong Shopify reviews

## Feature Comparison

### Email Marketing

**Brevo:**

- Professional email builder
- Dynamic content blocks
- Product recommendations
- Advanced personalization
- Transactional email handling
- High deliverability (99%+)
- Unlimited contacts

**Omnisend:**

- Drag-and-drop builder
- Product picker tool
- Discount code generation
- Campaign booster (resend to non-openers)
- Good deliverability
- E-commerce templates
- Contact limits

**Verdict:** Both are capable for e-commerce email. Omnisend has more e-commerce-specific tools; Brevo offers better value with unlimited contacts and included transactional emails.

### SMS Marketing

**Brevo:**

- Available in 200+ countries
- Two-way SMS conversations
- Automated workflows
- MMS support
- Transactional SMS
- Competitive pricing

**Omnisend:**

- US, Canada, UK, Australia primarily
- One-way messaging mainly
- Automated SMS flows
- MMS in US only
- Higher SMS costs
- Limited global reach

**Verdict:** Brevo offers significantly better global SMS coverage and two-way capabilities, essential for international e-commerce.

### WhatsApp Marketing

**Brevo:**

- Full WhatsApp Business API
- Automated sequences
- Rich media messages
- Interactive buttons/lists
- Two-way conversations
- Order notifications via WhatsApp
- Integrated with email/SMS workflows

**Omnisend:**

- Limited WhatsApp support
- Basic integration only
- Not a core feature
- Requires workarounds

**Verdict:** Brevo wins on WhatsApp, a critical channel for international e-commerce markets.

### Automation & Workflows

**Brevo:**

- Visual automation builder
- Multi-channel flows (Email + SMS + WhatsApp)
- Event-triggered automations
- Conditional branching
- A/B testing in flows

**Omnisend:**

- Pre-built automation library
- E-commerce-specific triggers
- Splits and conditions
- Product abandoned
- Browse abandonment
- Back-in-stock alerts

**Verdict:** Omnisend has more pre-built e-commerce workflows. Brevo offers more flexibility and true multi-channel automation including WhatsApp.

### Segmentation

**Brevo:**

- Behavioral segmentation
- Purchase history filters
- Custom attributes
- Real-time segments
- RFM analysis
- Unlimited segments

**Omnisend:**

- E-commerce segments
- Lifecycle stages
- Shopping behavior
- Custom segments
- Pre-built segments
- Web tracking

**Verdict:** Both offer strong segmentation. Omnisend’s pre-built segments are convenient; Brevo provides more custom flexibility without contact limits.

### Loyalty Programs

**Omnisend:**

- No native loyalty features
- Requires third-party (Smile, LoyaltyLion)
- Additional subscription cost
- Separate management

### Popup & Form Builder

**Brevo:**

- Signup forms
- Exit-intent popups
- Embedded forms
- Custom styling
- Integrates with campaigns

**Omnisend:**

- Advanced popup builder
- Gamification (Wheel of Fortune)
- Landing pages
- Multiple popup types
- A/B testing popups

**Verdict:** Omnisend has more creative popup options including gamification features.

## Pricing Comparison

### Brevo Pricing

| Plan | Monthly Price | Emails |
| --- | --- | --- |
| Free | $0 | 300/day, unlimited contacts |
| Starter | From $9 | 5,000/mo |
| Business | From $18 | 5,000/mo + advanced features |
| Enterprise | Custom | Unlimited |

**Priced by:** Email volume, not contacts

### Omnisend Pricing

| Plan | Monthly Price | Contacts |
| --- | --- | --- |
| Free | $0 | 250 contacts, 500 emails/mo |
| Standard | $16 | 500 contacts, 6,000 emails |
| Pro | $59 | 2,500 contacts, unlimited emails |
| Enterprise | Custom | Custom |

**Priced by:** Number of contacts

### Cost Comparison

**Scenario:** 5,000 contacts, 40,000 emails/month

| Platform | Monthly Cost |
| --- | --- |
| Brevo | ~$25 |
| Omnisend Standard | ~$85 |
| Omnisend Pro | ~$200+ |

**Note:** Omnisend’s Standard plan has email limits. Pro is often needed for higher volume, significantly increasing costs.

### Annual Savings

With 5,000 contacts sending 40,000 emails/month:

*5,000 contacts, 40,000 emails a month, per year*

**Potential savings with Brevo:** ~$2,100/year

### SMS Pricing Comparison

**Brevo:**

- US SMS: ~$0.014/message
- International: varies by country
- Included in platform
- 200+ countries

**Omnisend:**

- US SMS: ~$0.015/message
- Higher international rates
- SMS credits separate
- Limited countries

**Verdict:** Similar SMS pricing where available, but Brevo’s broader coverage is a major advantage.

## Ideal Use Cases

### Choose Omnisend If:

1. **You want quick setup**

   - Pre-built automations
   - Less configuration needed
   - Ready-to-use templates

2. **You like gamified popups**

   - Wheel of Fortune, etc.
   - More creative form options

3. **You’re US/UK focused only**

   - Strong in these markets
   - SMS coverage sufficient

4. **You prefer single vendor**

   - No separate Brevo account
   - One platform to learn

5. **You want extensive e-commerce templates**

   - Ready-to-use workflows
   - Industry-specific designs

## Limitations Summary

### Omnisend Limitations

1. **Limited global SMS** - Only US, Canada, UK, Australia
2. **Weak WhatsApp** - Missing key channel for many markets
3. **No loyalty programs** - Need separate tools and subscription
4. **Contact-based pricing** - Costs grow rapidly with list size
5. **Email limits on Standard** - May need expensive Pro plan
6. **No transactional emails** - Separate service needed

### Brevo Considerations

2. **Fewer pre-built templates** - More customization required
3. **Learning curve** - Brevo interface takes time to master
4. **Smaller e-commerce focus** - Not exclusively for e-commerce

## Integration Ecosystem

### Omnisend

- Shopify, BigCommerce, WooCommerce, Magento
- 100+ native integrations
- SMS gateway integrations
- Review platforms
- Loyalty apps (third-party)

**Verdict:** Both have strong integration options.

## Conclusion

Both Brevo and Omnisend serve e-commerce marketing well, but they excel in different areas and at different price points:

**Choose Omnisend for:**

- Quick setup with pre-built templates
- US/UK-focused businesses
- Creative popup tools
- Single platform simplicity

[Request early access](https://tajo.io/#early-access) and experience cost-effective, powerful e-commerce marketing automation.

## Where Tajo fits

Tajo is an integration builder. Build integrations. Put agents on them. Let them run engagement. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**How does Brevo pricing compare to Omnisend?**

Brevo is generally cheaper, especially at scale. Brevo charges per email with unlimited contacts, while Omnisend uses tiered contact-based pricing that can become expensive as your list grows.

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