Brevo vs Mailerlite: Complete Email Marketing Comparison 2026
Compare Brevo and Mailerlite features, pricing, automation, and e-commerce capabilities. Find out which platform is best for your business.
Brevo and Mailerlite are both popular email marketing platforms known for affordability and solid features. But they take different approaches to pricing, automation, and multi-channel marketing. This comparison helps you understand which platform better fits your needs.
Quick Comparison
| Feature | Brevo | Mailerlite |
|---|---|---|
| Pricing Model | Per-email | Per-subscriber |
| Free Plan | 300 emails/day, unlimited contacts | 1,000 subscribers, 12,000 emails |
| SMS Marketing | Yes (200+ countries) | No |
| Yes | No | |
| Automation | Advanced multi-channel | Good email-only |
| Landing Pages | Business plan+ | All paid plans |
| Best For | Multi-channel marketing | Email-focused creators |
Platform Overview
Brevo (Formerly Sendinblue)
Brevo is a comprehensive marketing platform combining email, SMS, WhatsApp, automation, and CRM. Its per-email pricing model makes it cost-effective for large contact lists.
Core strengths:
- Per-email pricing (unlimited contacts)
- Multi-channel (Email + SMS + WhatsApp)
- Built-in CRM
- Advanced automation
- Global SMS coverage
Mailerlite
Mailerlite is known for simplicity and affordability. It focuses on email marketing with strong landing page and website builder features.
Core strengths:
- Clean, intuitive interface
- Excellent landing pages
- Website builder included
- Generous free plan
- Creator-focused features
Email Marketing Features
Email Editor
Brevo:
- Drag-and-drop builder
- Dynamic content blocks
- AI content assistant
- Conditional content
- Full HTML editing
- Mobile preview
Mailerlite:
- Three editor types (Drag-drop, Rich text, HTML)
- Block-based editor
- AI writing assistant
- Mobile editing
- Clean interface
- Intuitive experience
Verdict: Both have excellent editors. Mailerlite is slightly more intuitive; Brevo offers more dynamic content options.
Templates
Brevo:
- 40+ templates
- E-commerce focused
- Modern designs
- Custom templates
Mailerlite:
- 90+ templates
- Newsletter focused
- Clean aesthetics
- Gallery variety
Verdict: Mailerlite has more templates with clean designs ideal for newsletters.
A/B Testing
Brevo:
- Subject line testing
- Content testing
- Send time testing
- Automated winner selection
- Testing in workflows
Mailerlite:
- Subject line testing
- Sender name testing
- Content testing
- Auto-resend to winners
Verdict: Similar capabilities. Brevo adds testing within automation workflows.
Marketing Automation
Brevo Automation
- Visual workflow builder
- Multi-channel (Email + SMS + WhatsApp)
- Behavioral triggers (website, email, purchase)
- Lead scoring
- Event-based automation
- A/B testing in flows
- Unlimited workflows (Business plan)
Mailerlite Automation
- Visual workflow builder
- Email-only automation
- Basic triggers (signup, date, email activity)
- E-commerce triggers (with integrations)
- Multi-step workflows
- Limited on lower plans
Verdict: Brevo wins on automation depth and multi-channel capabilities. Mailerlite’s automation is solid but email-only.
Landing Pages & Forms
Brevo
- Landing pages on Business plan+
- Form builder (all plans)
- Basic page templates
- A/B testing for pages
- Custom domains
Mailerlite
- Landing pages (all paid plans)
- 80+ landing page templates
- Form builder with pop-ups
- Website builder included
- Drag-and-drop editing
- Custom domains
Verdict: Mailerlite excels here with better templates, included website builder, and access on all paid plans.
Multi-Channel Marketing
SMS Marketing
Brevo:
- Available globally (200+ countries)
- Two-way messaging
- Automated SMS workflows
- MMS support
- Competitive pricing
- Integrated with email automation
Mailerlite:
- No SMS marketing
- No plans announced
- Would require third-party integration
Verdict: Brevo is the only option for SMS. Significant advantage for multi-channel marketing.
WhatsApp Marketing
Brevo:
- Full WhatsApp Business API
- Automated workflows
- Interactive messages
- Template messages
- Rich media support
Mailerlite:
- No WhatsApp support
- Not available
Verdict: Only Brevo offers WhatsApp marketing.
E-commerce Integration
Shopify Integration
Brevo Native:
- Contact sync
- Purchase data
- Basic triggers
- Product data (limited)
Brevo + Tajo:
- Full real-time sync
- Complete order history
- Product catalog
- Browse abandonment
- Built-in loyalty programs
- Advanced segmentation
Mailerlite:
- Shopify app integration
- Product blocks in emails
- Abandoned cart emails
- Purchase tracking
- E-commerce automations
Verdict: Mailerlite has solid native Shopify integration. Brevo + Tajo offers deeper functionality with loyalty programs.
Other E-commerce Platforms
Brevo:
- WooCommerce, Magento, PrestaShop, BigCommerce, Custom API
Mailerlite:
- WooCommerce, Shopify, BigCommerce, Ecwid, Stripe
Verdict: Similar coverage for major platforms.
Pricing Comparison
Brevo Pricing
| Plan | Cost | Emails/Month |
|---|---|---|
| Free | $0 | 300/day |
| Starter | $9 | 5,000 |
| Business | $18 | 5,000 |
| Business | $35 | 20,000 |
| Business | $65 | 40,000 |
Unlimited contacts on all plans
Mailerlite Pricing
| Plan | Cost | Subscribers |
|---|---|---|
| Free | $0 | 1,000 |
| Growing Business | $10 | 500 |
| Growing Business | $15 | 1,000 |
| Growing Business | $25 | 2,500 |
| Growing Business | $39 | 5,000 |
| Growing Business | $73 | 10,000 |
Emails limited to 12x subscriber count
Cost Comparison
Scenario: 5,000 contacts, 50,000 emails/month
| Platform | Monthly Cost |
|---|---|
| Brevo Business | ~$65 |
| Mailerlite Advanced | ~$77 |
Scenario: 10,000 contacts, 100,000 emails/month
| Platform | Monthly Cost |
|---|---|
| Brevo Business | ~$129 |
| Mailerlite Advanced | ~$139 |
Verdict: Pricing is comparable. Brevo’s per-email model benefits those with large contact lists; Mailerlite’s per-subscriber model benefits high-frequency senders.
CRM Features
Brevo CRM
- Full CRM included (all plans)
- Deal pipelines
- Contact scoring
- Activity tracking
- Task management
- Sales automation
Mailerlite CRM
- Contact management only
- No deal pipelines
- Tags and groups
- Custom fields
- No sales features
Verdict: Brevo includes a full CRM; Mailerlite focuses solely on contact management.
Segmentation
Brevo Segmentation
- Behavioral segments
- Purchase-based segments
- Real-time dynamic segments
- Lead scoring
- Custom attributes
- Website behavior
Mailerlite Segmentation
- Tag-based segments
- Campaign activity
- E-commerce segments
- Custom fields
- Interest groups
- Automation triggers
Verdict: Both offer solid segmentation. Brevo has more advanced behavioral options.
Deliverability
Brevo:
- 99%+ deliverability
- Dedicated IP available
- Full authentication
- Blacklist monitoring
- Deliverability reporting
Mailerlite:
- Strong deliverability
- Shared infrastructure
- Authentication support
- Spam testing
- Deliverability dashboard
Verdict: Both have good deliverability. Brevo offers dedicated IP for high-volume senders.
Ease of Use
Brevo
- Modern interface
- Moderate learning curve
- Powerful but complex
- Good documentation
- Feature-rich
Mailerlite
- Clean, minimal interface
- Very easy to learn
- Intuitive navigation
- Excellent onboarding
- Simple approach
Verdict: Mailerlite is easier to learn and use. Brevo has a steeper curve but more capabilities.
Support
Brevo Support
- Email support (all plans)
- Phone/chat (Business+)
- Knowledge base
- API documentation
Mailerlite Support
- Email support (24/7)
- Live chat (paid plans)
- Knowledge base
- Academy courses
- Community
Verdict: Both offer solid support. Mailerlite’s is accessible on more plans.
When to Choose Each Platform
Choose Brevo + Tajo If:
- Multi-channel is important - Need SMS and WhatsApp alongside email
- You have a large contact list - Per-email pricing saves money
- Advanced automation is needed - Complex multi-channel workflows
- E-commerce with loyalty - Tajo adds loyalty programs for Shopify
- CRM is required - Built-in deal pipeline management
- International marketing - Global SMS coverage
Choose Mailerlite If:
- Email-only is sufficient - Don’t need SMS/WhatsApp
- Landing pages are priority - Better templates and builder
- Simplicity matters most - Easiest learning curve
- You’re a creator/blogger - Built for content creators
- Website builder needed - Included in plans
- Budget is tight - Strong free plan
Feature Comparison Summary
| Feature | Brevo | Mailerlite |
|---|---|---|
| Per-email pricing | Yes | No |
| Unlimited contacts | Yes | No |
| SMS marketing | Yes | No |
| Yes | No | |
| Built-in CRM | Yes | No |
| Landing pages | Business+ | All paid |
| Website builder | No | Yes |
| Ease of use | Good | Excellent |
| E-commerce (w/Tajo) | Advanced | Standard |
| Loyalty programs | Yes (Tajo) | No |
Conclusion
Mailerlite excels at email marketing with an intuitive interface, great landing pages, and creator-focused features. It’s perfect for bloggers, creators, and businesses focused purely on email.
Brevo provides a more comprehensive marketing suite with SMS, WhatsApp, CRM, and advanced automation. For businesses needing multi-channel marketing and those with large contact lists, Brevo offers better value.
For e-commerce stores, Brevo combined with Tajo provides the most complete solution: multi-channel marketing, advanced automation, AND built-in loyalty programs—all at competitive pricing.
Ready to elevate your marketing? Start your free trial with Tajo and unlock the full potential of Brevo for e-commerce.