---
title: "Brevo vs Mailchimp (2026): Honest Head-to-Head Comparison"
description: "Brevo vs Mailchimp compared on pricing, features, deliverability, SMS, WhatsApp, and automation. See which email marketing platform wins for your business."
url: https://tajo.io/blog/brevo-vs-mailchimp/
markdown: https://tajo.io/blog/brevo-vs-mailchimp.md
lang: en-US
author: "Set Noa"
published: 2026-02-15
updated: 2026-05-20
alternates: {bg-BG: /bg/blog/brevo-vs-mailchimp.md, cs-CZ: /cz/blog/brevo-vs-mailchimp.md, de-DE: /de/blog/brevo-vs-mailchimp.md, da-DK: /dk/blog/brevo-vs-mailchimp.md, es-ES: /es/blog/brevo-vs-mailchimp.md, fr-FR: /fr/blog/brevo-vs-mailchimp.md, el-GR: /gr/blog/brevo-vs-mailchimp.md, hi-IN: /hi/blog/brevo-vs-mailchimp.md, id-ID: /in/blog/brevo-vs-mailchimp.md, hr-HR: /hr/blog/brevo-vs-mailchimp.md, hu-HU: /hu/blog/brevo-vs-mailchimp.md, it-IT: /it/blog/brevo-vs-mailchimp.md, ja-JP: /jp/blog/brevo-vs-mailchimp.md, ko-KR: /kr/blog/brevo-vs-mailchimp.md, ar-SA: /ar/blog/brevo-vs-mailchimp.md, nl-NL: /nl/blog/brevo-vs-mailchimp.md, no-NO: /no/blog/brevo-vs-mailchimp.md, pl-PL: /pl/blog/brevo-vs-mailchimp.md, pt-BR: /pt/blog/brevo-vs-mailchimp.md, ro-RO: /ro/blog/brevo-vs-mailchimp.md, ru-RU: /ru/blog/brevo-vs-mailchimp.md, sv-SE: /se/blog/brevo-vs-mailchimp.md, zh-CN: /zh-cn/blog/brevo-vs-mailchimp.md, sl-SI: /sl/blog/brevo-vs-mailchimp.md, sr-Latn-RS: /sr/blog/brevo-vs-mailchimp.md, th-TH: /th/blog/brevo-vs-mailchimp.md, tr-TR: /tr/blog/brevo-vs-mailchimp.md, ur-PK: /ur/blog/brevo-vs-mailchimp.md, vi-VN: /vi/blog/brevo-vs-mailchimp.md, sk-SK: /sk/blog/brevo-vs-mailchimp.md}
---

[Comparisons](https://tajo.io/blog/?category=comparisons)

# Brevo vs Mailchimp (2026): Honest Head-to-Head Comparison

Brevo vs Mailchimp compared on pricing, features, deliverability, SMS, WhatsApp, and automation. See which email marketing platform wins for your business.

Brevo vs Mailchimp

Is Brevo better than Mailchimp?

Brevo fits stores that want email, SMS, WhatsApp, and CRM with costs tied to email volume; Mailchimp is simpler for newsletters and templates but bills by contact count. Compare both at your actual list size and send frequency.

[Learn more](https://tajo.io/blog/brevo-vs-mailchimp/#quick-comparison)

Mailchimp is one of the most recognized email marketing platforms, while Brevo (formerly Sendinblue) has emerged as a powerful alternative with better pricing and multi-channel capabilities.

![Brevo visual automation workflow builder showing multi-step email and SMS sequences](https://tajo.io/_astro/screen-automation.BRjSw5BU_1DJw7D.webp)

![Brevo campaigns listing showing email, SMS, WhatsApp and push campaigns in one view](https://tajo.io/_astro/screen-campaigns.D0VjfE9s_1SdKyE.webp)

![Brevo CRM deals kanban pipeline view with deal stages and contact scoring](https://tajo.io/_astro/deals.uJIB0JTA_ZRGyfF.webp)

![Brevo loyalty dashboard showing points balance, tiers, and reward programme analytics](https://tajo.io/_astro/screen-loyalty.jRxT6mOj_Z1zfm9E.webp)

## Quick Comparison

| Feature | Brevo | Mailchimp |
| --- | --- | --- |
| **E-commerce Focus** | Via integrations | General purpose |
| **Email Marketing** | ✓ Full-featured | ✓ Full-featured |
| **SMS Marketing** | ✓ Global (200+ countries) | US only, limited |
| **WhatsApp Marketing** | ✓ Full support | ✗ None |
| **Pricing Model** | Per-email | Per-contact |
| **Best For** | Growing e-commerce | General business |

## Platform Overview

### Brevo (Formerly Sendinblue)

Brevo is a comprehensive marketing platform offering email, SMS, WhatsApp, and marketing automation. It’s designed for businesses that want powerful multi-channel marketing without paying premium prices.

**Strengths:**

- Per-email pricing (unlimited contacts)
- Full WhatsApp Business API
- Global SMS coverage (200+ countries)
- Excellent transactional email handling
- Cost-effective at scale

### Mailchimp

Mailchimp is a general-purpose marketing platform serving businesses of all types. While it offers Shopify integration and e-commerce features, it’s designed for broader use cases beyond e-commerce.

**Strengths:**

- User-friendly interface
- Large template library
- Website builder included
- Social media posting
- Established brand reputation

## Feature Comparison

### Email Marketing

**Brevo:**

- Drag-and-drop builder
- Dynamic content blocks
- Advanced personalization
- Transactional emails included
- A/B testing
- 99%+ deliverability
- Unlimited contacts on all plans

**Mailchimp:**

- Intuitive email builder
- Creative assistant (AI)
- A/B testing
- Content optimizer
- Good deliverability
- Large template library
- Contact limits on all plans

**Verdict:** Both are capable. Mailchimp is slightly more user-friendly; Brevo offers better value with unlimited contacts and included transactional emails.

### SMS Marketing

**Brevo:**

- Full SMS marketing suite
- Available in 200+ countries
- Automated SMS workflows
- Two-way conversations
- MMS support
- Integrated with email automations
- Competitive pricing

**Mailchimp:**

- US-only SMS
- Basic SMS campaigns
- Limited automation
- No two-way messaging
- Additional cost
- Separate from email flows

**Verdict:** Brevo wins significantly on SMS capabilities, especially for international businesses.

### WhatsApp Marketing

**Brevo:**

- WhatsApp Business API
- Automated workflows
- Rich media support
- Interactive messages
- Two-way conversations
- Order notifications
- Integrated with other channels

**Mailchimp:**

- No WhatsApp support
- Would need third-party tool
- No native integration

**Verdict:** Brevo offers full WhatsApp capabilities; Mailchimp has none. This is critical for businesses serving markets where WhatsApp is dominant.

### E-commerce Integration

**Brevo (Native):**

- Basic Shopify integration
- Contact sync
- Purchase event tracking
- Limited automation triggers

**Mailchimp:**

- Shopify app integration
- Product recommendations
- Order notifications
- Abandoned cart emails
- Purchase data
- Revenue tracking

Mailchimp’s integration is functional but surface-level.

### Automation Capabilities

**Brevo:**

- Visual workflow builder
- Multi-channel automations (Email + SMS + WhatsApp)
- Event-triggered flows
- Conditional branching
- A/B testing in automations
- Transactional triggers

**Mailchimp:**

- Customer journeys (paid plans only)
- Pre-built automations
- Limited free automation
- Email-only automations
- Basic triggers
- Less flexibility on lower tiers

**Verdict:** Brevo offers more powerful multi-channel automation accessible on all plans. Mailchimp limits automation features significantly on lower tiers.

### Loyalty Programs

**Mailchimp:**

- No native loyalty features
- Requires third-party integration
- Additional subscription costs
- Separate management

## Pricing Comparison

### Brevo Pricing

| Plan | Price | Features |
| --- | --- | --- |
| Free | $0 | 300 emails/day, unlimited contacts |
| Starter | From $9/mo | 5,000 emails/mo |
| Business | From $18/mo | Advanced features |
| Enterprise | Custom | Custom limits |

**Pricing based on:** Email volume (not contacts)

### Mailchimp Pricing

| Plan | Price | Contacts |
| --- | --- | --- |
| Free | $0 | 500 contacts, 1,000 emails/mo |
| Essentials | $13/mo | 500 contacts |
| Standard | $20/mo | 500 contacts |
| Premium | $350/mo | 10,000 contacts |

**Pricing based on:** Number of contacts

### Cost Comparison Example

**Scenario:** 5,000 contacts, 40,000 emails/month

| Platform | Monthly Cost | Notes |
| --- | --- | --- |
| Brevo | ~$25/mo | Business plan |
| Mailchimp Standard | ~$75/mo | 5,000 contacts |

**Annual savings with Brevo:** ~$600

### The Hidden Costs of Mailchimp

Mailchimp charges based on audience size, including:

- Unsubscribed contacts (until you delete them)
- Non-engaged subscribers
- Duplicate entries
- Archived contacts still count

This can inflate costs significantly compared to Brevo’s email-based pricing model.

## Ease of Use

### Brevo

- Learning curve for advanced features
- Powerful once learned
- Comprehensive documentation
- Good customer support

### Mailchimp

- Famous for user-friendliness
- Intuitive interface
- Quick setup
- Gentler learning curve

**Verdict:** Mailchimp is easier to start with. Brevo requires slightly more initial setup but offers more power and flexibility.

## When to Choose Each Platform

### Choose Mailchimp If:

1. **You’re just starting out**

   - Easiest learning curve
   - Simple to get going

2. **You need a website builder**

   - Included in Mailchimp
   - Simple landing pages

3. **You run a non-e-commerce business**

   - More general-purpose
   - Not e-commerce specialized

4. **You prefer maximum simplicity**

   - Single platform
   - Less technical setup

5. **You’re US-focused and don’t need SMS/WhatsApp**

   - Basic email is sufficient
   - Limited multi-channel needs

## Feature Limitations Summary

### Mailchimp Limitations for E-commerce

1. **SMS only in US** - International merchants limited
2. **No WhatsApp** - Missing key channel for many markets
3. **No loyalty programs** - Need separate tools and costs
4. **Contact-based pricing** - Costs grow with list size
5. **Limited automation on lower tiers** - Need Standard+ for customer journeys
6. **Generic platform** - Not e-commerce focused
7. **Transactional emails extra** - Additional cost and separate product

### Brevo Considerations

2. **Learning curve** - Slightly steeper than Mailchimp
3. **Interface** - Less polished than Mailchimp
4. **Smaller brand** - Less widely recognized

## Migration Guide

## Conclusion

Mailchimp is a solid general-purpose email platform, but it wasn’t built for e-commerce. Its limitations in SMS, absence of WhatsApp, contact-based pricing, and lack of loyalty features make it less ideal for growing Shopify stores.

Ready to upgrade from Mailchimp?

## Where Tajo fits

Tajo is an integration builder. Build integrations. Put agents on them. Let them run engagement. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**Is Brevo better than Mailchimp?**

Brevo offers better value: unlimited contacts on all plans, per-email pricing, built-in CRM, SMS, and WhatsApp. Mailchimp charges per contact and has reduced free plan features significantly.

**How does Brevo compare to Mailchimp for small business?**

Brevo is more cost-effective for small businesses with its generous free plan (300 emails/day, unlimited contacts), built-in CRM, and multi-channel marketing. Mailchimp's free plan is limited to 500 contacts.

**Can I switch from Mailchimp to Brevo?**

Yes. Brevo offers a Mailchimp import tool that transfers contacts, lists, and segments. You can also export templates and recreate automations in Brevo's similar drag-and-drop builder.

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