---
title: "Brevo vs ActiveCampaign: Marketing Automation Comparison 2026"
description: "Compare Brevo and ActiveCampaign for marketing automation, CRM, and email marketing. See features, pricing, and find the best fit for your business."
url: https://tajo.io/blog/brevo-vs-activecampaign/
markdown: https://tajo.io/blog/brevo-vs-activecampaign.md
lang: en-US
author: "Set Noa"
author_url: https://tajo.io/set-noa/
published: 2026-03-05
updated: 2026-05-02
alternates: {bg-BG: /bg/blog/brevo-vs-activecampaign.md, cs-CZ: /cz/blog/brevo-vs-activecampaign.md, de-DE: /de/blog/brevo-vs-activecampaign.md, da-DK: /dk/blog/brevo-vs-activecampaign.md, es-ES: /es/blog/brevo-vs-activecampaign.md, fr-FR: /fr/blog/brevo-vs-activecampaign.md, el-GR: /gr/blog/brevo-vs-activecampaign.md, hi-IN: /hi/blog/brevo-vs-activecampaign.md, id-ID: /in/blog/brevo-vs-activecampaign.md, hr-HR: /hr/blog/brevo-vs-activecampaign.md, hu-HU: /hu/blog/brevo-vs-activecampaign.md, it-IT: /it/blog/brevo-vs-activecampaign.md, ja-JP: /jp/blog/brevo-vs-activecampaign.md, ko-KR: /kr/blog/brevo-vs-activecampaign.md, ar-SA: /ar/blog/brevo-vs-activecampaign.md, nl-NL: /nl/blog/brevo-vs-activecampaign.md, no-NO: /no/blog/brevo-vs-activecampaign.md, pl-PL: /pl/blog/brevo-vs-activecampaign.md, pt-BR: /pt/blog/brevo-vs-activecampaign.md, ro-RO: /ro/blog/brevo-vs-activecampaign.md, ru-RU: /ru/blog/brevo-vs-activecampaign.md, sv-SE: /se/blog/brevo-vs-activecampaign.md, zh-CN: /zh-cn/blog/brevo-vs-activecampaign.md, sl-SI: /sl/blog/brevo-vs-activecampaign.md, sr-Latn-RS: /sr/blog/brevo-vs-activecampaign.md, th-TH: /th/blog/brevo-vs-activecampaign.md, tr-TR: /tr/blog/brevo-vs-activecampaign.md, ur-PK: /ur/blog/brevo-vs-activecampaign.md, vi-VN: /vi/blog/brevo-vs-activecampaign.md, sk-SK: /sk/blog/brevo-vs-activecampaign.md}
---

[Email](https://tajo.io/blog/?category=email)

# Brevo vs ActiveCampaign: Marketing Automation Comparison 2026

Compare Brevo and ActiveCampaign for marketing automation, CRM, and email marketing. See features, pricing, and find the best fit for your business.

Brevo comparison

Brevo or ActiveCampaign: which fits?

The split starts with the pricing model: Brevo bills per email, ActiveCampaign per contact. ActiveCampaign offers deeper automation branching and a more mature CRM, while Brevo covers SMS and WhatsApp natively and costs considerably less once the list is large.

[Learn more](https://tajo.io/blog/brevo-vs-activecampaign/#quick-comparison)

Brevo and ActiveCampaign are both powerful marketing automation platforms, but they approach pricing, features, and multi-channel marketing differently. This comparison helps you understand which platform delivers better value for your specific needs.

![Brevo visual automation workflow builder showing multi-step email and SMS sequences](https://tajo.io/_astro/screen-automation.BRjSw5BU_1DJw7D.webp)

![Brevo campaigns listing showing email, SMS, WhatsApp and push campaigns in one view](https://tajo.io/_astro/screen-campaigns.D0VjfE9s_1SdKyE.webp)

![Brevo CRM deals kanban pipeline view with deal stages and contact scoring](https://tajo.io/_astro/deals.uJIB0JTA_ZRGyfF.webp)

![Brevo loyalty dashboard showing points balance, tiers, and reward programme analytics](https://tajo.io/_astro/screen-loyalty.jRxT6mOj_Z1zfm9E.webp)

## Quick Comparison

| Feature | Brevo | ActiveCampaign |
| --- | --- | --- |
| **Pricing Model** | Per-email | Per-contact |
| **Starting Price** | $9/month | $15/month |
| **Free Plan** | Yes (300/day) | No (14-day trial) |
| **SMS Marketing** | Yes (200+ countries) | Yes (limited) |
| **WhatsApp** | Yes | No |
| **CRM** | Included | Included |
| **Automation** | Advanced | Industry-leading |

## Platform Overview

### Brevo (Formerly Sendinblue)

Brevo offers a comprehensive marketing suite with email, SMS, WhatsApp, CRM, and automation. Its per-email pricing makes it cost-effective for businesses with large contact lists.

**Core strengths:**

- Per-email pricing (unlimited contacts)
- Multi-channel marketing (Email + SMS + WhatsApp)
- Built-in CRM and deal pipelines
- Transactional email handling
- Global SMS coverage (200+ countries)

### ActiveCampaign

ActiveCampaign is known for sophisticated marketing automation and CRM capabilities. It’s designed for businesses that prioritize complex automation workflows.

**Core strengths:**

- Industry-leading automation
- Deep CRM integration
- 900+ integrations
- Machine learning features
- Extensive automation templates

## Marketing Automation

This is where both platforms excel, but differently.

### Brevo Automation

- **Visual workflow builder** with drag-and-drop
- **Multi-channel automation** (Email + SMS + WhatsApp)
- **Behavioral triggers** (website, email, purchases)
- **A/B testing** within workflows
- **Lead scoring** capabilities
- **Event-based triggers**
- **Pre-built templates** (20+)

### ActiveCampaign Automation

- **Advanced visual builder** with complex logic
- **900+ automation recipes** (templates)
- **Predictive sending** and content
- **Site tracking** integration
- **Attribution reporting**
- **Goals and conversion tracking**
- **Split actions** within workflows

**Verdict:** ActiveCampaign has more sophisticated automation capabilities and far more templates. Brevo’s advantage is true multi-channel automation including WhatsApp.

## Email Marketing

### Email Builder

**Brevo:**

- Modern drag-and-drop editor
- Dynamic content blocks
- AI writing assistant
- Conditional content
- 40+ templates
- Full HTML access

**ActiveCampaign:**

- Flexible drag-and-drop builder
- Conditional content
- Predictive content (AI)
- 250+ templates
- HTML editing
- AMP email support

**Verdict:** Both offer capable builders. ActiveCampaign has more templates; Brevo’s editor is cleaner.

### Deliverability

**Brevo:**

- 99%+ deliverability rate
- Dedicated IP available
- Full authentication (SPF, DKIM, DMARC)
- Deliverability reporting

**ActiveCampaign:**

- Excellent deliverability
- Shared and dedicated IPs
- Authentication support
- Predictive sending for optimization

**Verdict:** Both have strong deliverability. Similar capabilities overall.

## CRM Features

### Brevo CRM

- **Included on all plans**
- Deal pipeline management
- Contact scoring
- Task management
- Activity tracking
- Meeting scheduling
- Sales automation

### ActiveCampaign CRM

- **Included on Plus plan+**
- Advanced deal pipelines
- Win probability scoring
- Lead scoring
- Task automation
- Sales engagement tracking
- Pipeline reporting

**Verdict:** Both offer solid CRM. ActiveCampaign’s is more mature with advanced features; Brevo includes CRM on all plans including Free.

## Multi-Channel Marketing

### SMS Marketing

**Brevo:**

- Global coverage (200+ countries)
- Two-way conversations
- Automated SMS workflows
- MMS support
- SMS/email orchestration
- Competitive per-message pricing

**ActiveCampaign:**

- US, Canada, Australia primarily
- Basic SMS automation
- One-way campaigns
- Limited global support
- Separate add-on (Postmark)

**Verdict:** Brevo wins significantly on SMS capabilities and global coverage.

### WhatsApp Marketing

**Brevo:**

- Full WhatsApp Business API
- Automated workflows
- Interactive messages
- Template messages
- Two-way conversations
- Rich media support

**ActiveCampaign:**

- No native WhatsApp
- Third-party integrations required
- Not a core feature

**Verdict:** Only Brevo offers native WhatsApp marketing.

## E-commerce Integration

### Shopify Integration

**Brevo Native:**

- Contact sync
- Purchase data
- Basic triggers
- Product data (limited)

**ActiveCampaign:**

- Deep Shopify integration
- Product blocks
- Abandoned cart automation
- Purchase-based automation
- Predictive analytics
- Product recommendations

**Verdict:** ActiveCampaign has excellent native Shopify integration.

## Pricing Comparison

### Brevo Pricing

| Plan | Cost | Emails/Month |
| --- | --- | --- |
| Free | $0 | 300/day |
| Starter | $9 | 5,000 |
| Business | $18 | 5,000 |
| Business | $35 | 20,000 |
| Business | $65 | 40,000 |
| Business | $129 | 100,000 |

**Unlimited contacts on all plans**

### ActiveCampaign Pricing

| Plan | Cost | Contacts |
| --- | --- | --- |
| Lite | $15 | 500 |
| Lite | $49 | 2,500 |
| Plus | $49 | 500 |
| Plus | $99 | 2,500 |
| Plus | $149 | 5,000 |
| Pro | $79 | 500 |
| Pro | $149 | 2,500 |

**Price increases significantly with contacts**

### Cost Comparison

**Scenario: 10,000 contacts, 100,000 emails/month**

| Platform | Monthly Cost |
| --- | --- |
| Brevo Business | ~$129 |
| ActiveCampaign Plus | ~$229 |

**Annual savings with Brevo: ~$1,200**

**Scenario: 25,000 contacts**

| Platform | Monthly Cost |
| --- | --- |
| Brevo Business | ~$169 |
| ActiveCampaign Plus | ~$449 |

**Annual savings with Brevo: ~$3,360**

**Verdict:** Brevo is significantly more affordable at scale due to per-email pricing.

## Segmentation & Personalization

### Brevo

- Behavioral segmentation
- Purchase-based segments
- Real-time segments
- Lead scoring
- Custom attributes
- Website tracking

### ActiveCampaign

- Advanced segmentation
- Predictive segments
- Dynamic content
- Machine learning scoring
- Behavioral tracking
- Custom objects

**Verdict:** ActiveCampaign has more sophisticated segmentation with ML capabilities.

## Integrations

### Brevo

- 60+ native integrations
- Zapier connection
- API access
- Webhooks
- E-commerce platforms

### ActiveCampaign

- 900+ integrations
- Deep CRM connections
- E-commerce platforms
- Zapier
- Comprehensive API

**Verdict:** ActiveCampaign has significantly more integrations.

## Support

### Brevo

- Email support (all plans)
- Phone/chat (Business+)
- Knowledge base
- API documentation
- Onboarding (Enterprise)

### ActiveCampaign

- Email/chat support (all plans)
- Phone (Pro+)
- Training webinars
- 1-on-1 training available
- Migration assistance

**Verdict:** Similar support levels with different plan restrictions.

## When to Choose Each Platform

### Choose ActiveCampaign If:

1. **Automation is paramount** - Industry-leading automation
2. **You need many integrations** - 900+ available
3. **Predictive features matter** - ML-powered capabilities
4. **CRM is core focus** - More mature CRM features
5. **Email-only is sufficient** - Don’t need SMS/WhatsApp
6. **Budget isn’t constrained** - Willing to pay for features

If ActiveCampaign is not your only option, Brevo is also compared head to head with [Constant Contact](https://tajo.io/blog/brevo-vs-constant-contact/), [Klaviyo](https://tajo.io/blog/brevo-vs-klaviyo/), [MailerLite](https://tajo.io/blog/brevo-vs-mailerlite/) and [Omnisend](https://tajo.io/blog/brevo-vs-omnisend/).

## Feature Comparison Summary

| Feature | Brevo | ActiveCampaign |
| --- | --- | --- |
| Free plan | Yes | No |
| Per-email pricing | Yes | No |
| Unlimited contacts | Yes | No |
| SMS (Global) | Yes | Limited |
| WhatsApp | Yes | No |
| Automation depth | Good | Excellent |
| CRM (all plans) | Yes | No (Plus+) |
| Integrations | 60+ | 900+ |
| ML/AI features | Basic | Advanced |

## Conclusion

**ActiveCampaign** is the choice for businesses prioritizing sophisticated automation, extensive integrations, and don’t mind paying per-contact pricing. Its automation capabilities are industry-leading.

**Brevo** offers better value with per-email pricing and true multi-channel marketing. For businesses needing SMS, WhatsApp, and cost-effective scaling, Brevo delivers more for less.

Ready to experience Brevo’s multi-channel power?

## Where Tajo fits

Tajo is the agentic integration builder. Keep your providers. Agents connect everything else, and you approve each sync. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**Is Brevo better than ActiveCampaign?**

Brevo offers better value for small-to-mid businesses with its per-email pricing model, free CRM, and multi-channel capabilities (email, SMS, WhatsApp). ActiveCampaign excels in advanced automation but costs significantly more.

**How does Brevo pricing compare to ActiveCampaign?**

Brevo charges per email sent (starting free for 300/day), while ActiveCampaign charges per contact (starting at $29/month). For growing lists, Brevo is typically 40-60% cheaper.

**Can I migrate from ActiveCampaign to Brevo?**

Yes. Export your contacts and lists from ActiveCampaign, import them to Brevo, and recreate your key automations. Brevo's migration support can help with the transition.

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