---
title: "Brevo Pricing 2026: Complete Plans, Features & Cost Breakdown"
description: "Compare all Brevo pricing plans for 2026."
url: https://tajo.io/blog/brevo-pricing-guide/
markdown: https://tajo.io/blog/brevo-pricing-guide.md
lang: en-US
author: "Set Noa"
author_url: https://tajo.io/set-noa/
published: 2026-03-05
updated: 2026-05-02
alternates: {bg-BG: /bg/blog/brevo-pricing-guide.md, cs-CZ: /cz/blog/brevo-pricing-guide.md, de-DE: /de/blog/brevo-pricing-guide.md, da-DK: /dk/blog/brevo-pricing-guide.md, es-ES: /es/blog/brevo-pricing-guide.md, fr-FR: /fr/blog/brevo-pricing-guide.md, el-GR: /gr/blog/brevo-pricing-guide.md, hi-IN: /hi/blog/brevo-pricing-guide.md, id-ID: /in/blog/brevo-pricing-guide.md, hr-HR: /hr/blog/brevo-pricing-guide.md, hu-HU: /hu/blog/brevo-pricing-guide.md, it-IT: /it/blog/brevo-pricing-guide.md, ja-JP: /jp/blog/brevo-pricing-guide.md, ko-KR: /kr/blog/brevo-pricing-guide.md, ar-SA: /ar/blog/brevo-pricing-guide.md, nl-NL: /nl/blog/brevo-pricing-guide.md, no-NO: /no/blog/brevo-pricing-guide.md, pl-PL: /pl/blog/brevo-pricing-guide.md, pt-BR: /pt/blog/brevo-pricing-guide.md, ro-RO: /ro/blog/brevo-pricing-guide.md, ru-RU: /ru/blog/brevo-pricing-guide.md, sv-SE: /se/blog/brevo-pricing-guide.md, zh-CN: /zh-cn/blog/brevo-pricing-guide.md, sl-SI: /sl/blog/brevo-pricing-guide.md, sr-Latn-RS: /sr/blog/brevo-pricing-guide.md, th-TH: /th/blog/brevo-pricing-guide.md, tr-TR: /tr/blog/brevo-pricing-guide.md, ur-PK: /ur/blog/brevo-pricing-guide.md, vi-VN: /vi/blog/brevo-pricing-guide.md, sk-SK: /sk/blog/brevo-pricing-guide.md}
---

[Email](https://tajo.io/blog/?category=email)

# Brevo Pricing 2026: Complete Plans, Features & Cost Breakdown

Compare all Brevo pricing plans for 2026.

Brevo pricing

How does Brevo pricing work?

Brevo bills per email sent rather than per contact stored, which inverts the usual math: a large list you mail rarely stays cheap, while frequent sending drives the cost. SMS and WhatsApp are billed separately per message, so price the full channel mix before comparing plans.

[Learn more](https://tajo.io/blog/brevo-pricing-guide/#brevo-pricing-at-a-glance)

Understanding Brevo’s pricing structure is essential before committing to the platform. Unlike competitors that charge per contact, Brevo uses a per-email pricing model that can save significant money as your list grows. This guide breaks down every plan, feature, and hidden cost so you can make an informed decision.

![Brevo visual automation workflow builder showing multi-step email and SMS sequences](https://tajo.io/_astro/screen-automation.BRjSw5BU_1DJw7D.webp)

![Brevo campaigns listing showing email, SMS, WhatsApp and push campaigns in one view](https://tajo.io/_astro/screen-campaigns.D0VjfE9s_1SdKyE.webp)

![Brevo CRM deals kanban pipeline view with deal stages and contact scoring](https://tajo.io/_astro/deals.uJIB0JTA_ZRGyfF.webp)

![Brevo loyalty dashboard showing points balance, tiers, and reward programme analytics](https://tajo.io/_astro/screen-loyalty.jRxT6mOj_Z1zfm9E.webp)

## Brevo Pricing at a Glance

| Plan | Monthly Cost | Emails/Month | Key Features |
| --- | --- | --- | --- |
| **Free** | $0 | 300/day | Unlimited contacts, basic automation |
| **Starter** | From $9 | 5,000+ | No daily limit, basic reporting |
| **Business** | From $18 | 5,000+ | Full automation, A/B testing, send time optimization |
| **Enterprise** | Custom | Unlimited | Dedicated IP, priority support, custom features |

## Why Brevo’s Pricing Model is Different

Most email marketing platforms charge based on your number of contacts. Brevo charges based on emails sent. This fundamental difference means:

- **Keep your entire list** without paying extra for inactive contacts
- **Scale efficiently** as your business grows
- **No surprise bills** when subscribers accumulate
- **Pay for value delivered**, not database size

### Real Cost Comparison

**Scenario:** 25,000 contacts, sending 100,000 emails/month

| Platform | Monthly Cost | Pricing Model |
| --- | --- | --- |
| **Brevo** | ~$65 | Per-email |
| **Mailchimp** | ~$230 | Per-contact |
| **Klaviyo** | ~$400 | Per-profile |
| **ActiveCampaign** | ~$259 | Per-contact |

**Annual savings with Brevo: $2,000 - $4,000+**

## Brevo Free Plan

The free plan is one of the most generous in the industry:

### What’s Included

- **300 emails per day** (9,000/month)
- **Unlimited contacts** storage
- **Drag-and-drop email builder**
- **Basic email templates**
- **Marketing automation** (limited workflows)
- **CRM access** with deal pipelines
- **Transactional email** (shares daily limit)
- **Email support**

### Free Plan Limitations

- Brevo branding on emails
- 300/day sending cap (resets at midnight UTC)
- Limited automation workflows
- No A/B testing
- No send time optimization
- Basic reporting only
- No phone support

### Who Should Use the Free Plan?

- Testing Brevo before committing
- Very small businesses with minimal email needs
- Side projects and personal use
- Startups not yet ready to invest

## Brevo Starter Plan

**Starting at $9/month for 5,000 emails**

The Starter plan removes the daily sending limit and adds basic reporting features.

### Starter Plan Features

Everything in Free, plus:

- **No daily sending limit**
- **Remove Brevo branding** (add-on)
- **Basic reporting and analytics**
- **Email scheduling**

### Starter Plan Pricing Tiers

| Emails/Month | Monthly Cost |
| --- | --- |
| 5,000 | $9 |
| 10,000 | $15 |
| 20,000 | $25 |
| 40,000 | $39 |
| 60,000 | $54 |
| 100,000 | $69 |

### Who Should Use Starter?

- Small businesses with regular email campaigns
- Growing companies not ready for advanced automation
- Budget-conscious marketers
- Businesses with predictable, moderate email volume

## Brevo Business Plan

**Starting at $18/month for 5,000 emails**

The Business plan unlocks Brevo’s full marketing automation capabilities.

### Business Plan Features

Everything in Starter, plus:

- **Marketing automation** (unlimited workflows)
- **A/B testing** for campaigns and automations
- **Send time optimization** (AI-powered)
- **Predictive sending**
- **Advanced reporting**
- **Landing pages**
- **Facebook ads integration**
- **Multi-user access** (3 users included)
- **Phone support**

### Business Plan Pricing Tiers

| Emails/Month | Monthly Cost |
| --- | --- |
| 5,000 | $18 |
| 10,000 | $29 |
| 20,000 | $49 |
| 40,000 | $65 |
| 60,000 | $89 |
| 100,000 | $129 |
| 150,000 | $169 |
| 250,000 | $239 |
| 500,000 | $449 |
| 1,000,000 | $599 |

### Who Should Use Business?

- E-commerce stores needing automation
- Growing businesses requiring A/B testing
- Marketing teams needing collaboration
- Companies wanting landing page functionality
- Businesses ready for multi-channel marketing

## Brevo Enterprise Plan

**Custom pricing based on requirements**

For high-volume senders and organizations with specific needs.

### Enterprise Features

Everything in Business, plus:

- **Dedicated IP address** (included)
- **Priority customer support**
- **Advanced security features**
- **Custom integrations**
- **Dedicated account manager**
- **Service level agreement (SLA)**
- **Custom sending limits**
- **Advanced user permissions**
- **SSO/SAML support**

### Who Should Use Enterprise?

- Large organizations sending millions of emails
- Companies requiring dedicated IP reputation
- Businesses needing guaranteed SLAs
- Organizations with compliance requirements
- Multi-brand companies

## Brevo SMS Pricing

SMS is priced separately from email on a per-message basis.

### SMS Pricing by Country

| Country | Cost per SMS |
| --- | --- |
| United States | $0.0149 |
| United Kingdom | $0.0455 |
| Canada | $0.0135 |
| France | $0.0535 |
| Germany | $0.0820 |
| Australia | $0.0535 |
| India | $0.0032 |
| Brazil | $0.0255 |

*Prices vary by country. Brevo supports 200+ countries.*

### SMS Volume Discounts

Higher volume sends qualify for reduced rates:

- 10,000+ messages: 5% discount
- 50,000+ messages: 10% discount
- 100,000+ messages: Custom pricing

## Brevo WhatsApp Pricing

WhatsApp Business API pricing follows Meta’s conversation-based model.

### WhatsApp Pricing Structure

- **Marketing conversations:** Higher cost
- **Utility conversations:** Moderate cost
- **Authentication conversations:** Lower cost
- **Service conversations:** Free (24-hour window)

### WhatsApp Message Costs (Example: US)

| Conversation Type | Cost |
| --- | --- |
| Marketing | $0.025 |
| Utility | $0.015 |
| Authentication | $0.0135 |
| Service | Free (within 24h) |

*Pricing varies by country and conversation type.*

## Brevo Add-Ons and Extra Costs

### Optional Add-Ons

| Add-On | Cost |
| --- | --- |
| Remove Brevo logo | $12/month (Starter) |
| Dedicated IP | $251/year |
| Additional users | $12/user/month |
| Premium templates | Included (Business+) |

### Potential Hidden Costs

1. **Dedicated IP** - Required for high-volume senders wanting better deliverability control
2. **Additional users** - Only 1 user on Starter, 3 on Business
3. **Logo removal** - Starter plan requires add-on to remove branding
4. **Phone support** - Only available on Business plan and above

## Brevo Pay-As-You-Go Credits

For irregular senders, Brevo offers prepaid credit packs:

| Credits | Cost | Cost per Email |
| --- | --- | --- |
| 5,000 | $32 | $0.0064 |
| 10,000 | $59 | $0.0059 |
| 25,000 | $129 | $0.0052 |
| 50,000 | $239 | $0.0048 |
| 100,000 | $429 | $0.0043 |
| 500,000 | $1,899 | $0.0038 |
| 1,000,000 | $3,399 | $0.0034 |

**Credits never expire** - Use them whenever you need.

## How to Choose the Right Brevo Plan

### Choose Free If:

- You’re testing the platform
- You send fewer than 300 emails daily
- Budget is extremely limited
- You don’t need advanced features

### Choose Starter If:

- You need to remove daily limits
- Basic email marketing is sufficient
- You don’t need automation beyond basics
- Budget is a primary concern

### Choose Business If:

- You need marketing automation
- A/B testing is important
- You have a marketing team (multiple users)
- You want landing pages
- E-commerce is your focus

### Choose Enterprise If:

- You send millions of emails
- You need dedicated IP
- Compliance is critical
- You require SLA guarantees

## Brevo Pricing vs Competitors

### vs Mailchimp

| Metric | Brevo | Mailchimp |
| --- | --- | --- |
| 10K contacts, 50K emails | ~$35/mo | ~$100/mo |
| Pricing model | Per-email | Per-contact |
| Free plan | 300/day, unlimited contacts | 500 contacts, 1K emails |
| WhatsApp | Yes | No |

### vs Klaviyo

| Metric | Brevo | Klaviyo |
| --- | --- | --- |
| 10K contacts | ~$35/mo | ~$150/mo |
| 25K contacts | ~$65/mo | ~$400/mo |
| SMS global | 200+ countries | Limited |
| WhatsApp | Full | Limited |

### vs ActiveCampaign

| Metric | Brevo | ActiveCampaign |
| --- | --- | --- |
| 10K contacts | ~$35/mo | ~$155/mo |
| Automation | Full | Full |
| CRM | Included | Included |
| WhatsApp | Yes | No |

## Tips for Saving Money on Brevo

1. **Start with Free** - Test thoroughly before upgrading
2. **Choose annual billing** - Save up to 10%
3. **Right-size your plan** - Monitor actual email usage
4. **Use automation** - More efficient than manual sends
5. **Clean your list** - Remove bounces and spam traps
6. **Consider Pay-As-You-Go** - For irregular senders
7. **Negotiate Enterprise** - Always negotiate custom plans

## Conclusion

Brevo’s per-email pricing model offers significant advantages over per-contact competitors. For most businesses, especially e-commerce stores, this translates to substantial savings while maintaining access to powerful features.

**Key takeaways:**

- **Free plan** is generous for testing and small-scale use
- **Business plan** unlocks full automation and is best value for growing businesses
- **Per-email pricing** saves money as your contact list grows
- **SMS and WhatsApp** are available globally at competitive rates

[Request early access](https://tajo.io/#early-access).

## Where Tajo fits

Tajo is the agentic integration builder. Keep your providers. Agents connect everything else, and you approve each sync. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**How much does Brevo cost?**

Brevo offers a free plan (300 emails/day, unlimited contacts), Starter at $9/month (5,000 emails), Business at $18/month (5,000 emails with advanced features), and Enterprise with custom pricing.

**Does Brevo have a free plan?**

Yes. Brevo's free plan includes 300 emails per day, unlimited contacts, a built-in CRM, and basic automation. It's one of the most generous free plans in email marketing.

**Is Brevo cheaper than other email platforms?**

Yes. Brevo's per-email pricing model is typically 40-70% cheaper than per-contact platforms like Mailchimp or Klaviyo, especially as your contact list grows.

**Is Brevo really free?**

Yes, the Free plan includes 300 emails/day with unlimited contacts. There are limitations, but it's genuinely free with no credit card required.

**Why is Brevo cheaper than competitors?**

Brevo uses per-email pricing instead of per-contact. This model better reflects actual usage and value delivered, resulting in lower costs for most users.

**Does Brevo price increase as my list grows?**

No. Brevo charges based on emails sent, not contacts stored. Your list can grow without affecting your bill (unless you send more emails).

**What happens if I exceed my email limit?**

You can purchase additional credits or upgrade your plan. Emails won't fail, but you'll be prompted to add capacity.

**Is there a contract or commitment?**

Monthly plans have no commitment. You can cancel anytime. Annual plans require yearly commitment but offer discounts.

**Does Brevo offer discounts?**

Yes. Annual billing saves up to 10%. Non-profits and educational institutions may qualify for special pricing. Enterprise plans are negotiable.

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