---
title: "Brevo Free Plan: Complete Guide to Getting Started (2026)"
description: "Everything you need to know about Brevo's free plan. Learn features, limits, and how to maximize the free tier for email marketing."
url: https://tajo.io/blog/brevo-free-plan-guide/
markdown: https://tajo.io/blog/brevo-free-plan-guide.md
lang: en-US
author: "Set Noa"
author_url: https://tajo.io/set-noa/
published: 2026-03-05
updated: 2026-05-24
alternates: {bg-BG: /bg/blog/brevo-free-plan-guide.md, cs-CZ: /cz/blog/brevo-free-plan-guide.md, de-DE: /de/blog/brevo-free-plan-guide.md, da-DK: /dk/blog/brevo-free-plan-guide.md, es-ES: /es/blog/brevo-free-plan-guide.md, fr-FR: /fr/blog/brevo-free-plan-guide.md, el-GR: /gr/blog/brevo-free-plan-guide.md, hi-IN: /hi/blog/brevo-free-plan-guide.md, id-ID: /in/blog/brevo-free-plan-guide.md, hr-HR: /hr/blog/brevo-free-plan-guide.md, hu-HU: /hu/blog/brevo-free-plan-guide.md, it-IT: /it/blog/brevo-free-plan-guide.md, ja-JP: /jp/blog/brevo-free-plan-guide.md, ko-KR: /kr/blog/brevo-free-plan-guide.md, ar-SA: /ar/blog/brevo-free-plan-guide.md, nl-NL: /nl/blog/brevo-free-plan-guide.md, no-NO: /no/blog/brevo-free-plan-guide.md, pl-PL: /pl/blog/brevo-free-plan-guide.md, pt-BR: /pt/blog/brevo-free-plan-guide.md, ro-RO: /ro/blog/brevo-free-plan-guide.md, ru-RU: /ru/blog/brevo-free-plan-guide.md, sv-SE: /se/blog/brevo-free-plan-guide.md, zh-CN: /zh-cn/blog/brevo-free-plan-guide.md, sl-SI: /sl/blog/brevo-free-plan-guide.md, sr-Latn-RS: /sr/blog/brevo-free-plan-guide.md, th-TH: /th/blog/brevo-free-plan-guide.md, tr-TR: /tr/blog/brevo-free-plan-guide.md, ur-PK: /ur/blog/brevo-free-plan-guide.md, vi-VN: /vi/blog/brevo-free-plan-guide.md, sk-SK: /sk/blog/brevo-free-plan-guide.md}
---

[Email](https://tajo.io/blog/?category=email)

# Brevo Free Plan: Complete Guide to Getting Started (2026)

Everything you need to know about Brevo's free plan. Learn features, limits, and how to maximize the free tier for email marketing.

brevo free plan

What does Brevo’s free plan include?

Brevo Free lets you send up to 300 emails a day, store 100,000 contacts, and run automations for up to 2,000 contacts.

[Learn more](https://tajo.io/blog/brevo-free-plan-guide/#whats-included-in-brevo-free)

Brevo offers one of the most generous free plans in email marketing. This guide covers everything included, how to maximize it, and when to upgrade.

## What’s Included in Brevo Free?

### Email Marketing

| Feature | Free Plan Limit |
| --- | --- |
| Contacts | Unlimited |
| Emails/day | 300 |
| Email templates | Full library |
| Drag-drop editor | Yes |
| Segmentation | Basic |
| A/B testing | No |
| Send time optimization | No |

### CRM (100% Free)

- Unlimited contacts
- Deal pipeline
- Task management
- Contact profiles
- Basic automation
- Notes and activity tracking

### Other Features

- **Transactional emails** - 300/day included
- **SMS** - Pay-as-you-go (no monthly minimum)
- **WhatsApp** - Pay-as-you-go
- **Landing pages** - 1 page
- **Signup forms** - Unlimited
- **Automation** - Limited workflows

## Free Plan Limits Explained

### 300 Emails Per Day

This means:

- 9,000 emails per month (30 days)
- Resets daily at midnight UTC
- Includes all email types

**Who it works for:**

- Businesses with under 9K monthly sends
- Small lists (300 contacts or less for daily sends)
- Getting started with email marketing

**Who needs more:**

- Lists over 1,000 contacts
- Weekly newsletter senders
- E-commerce with automation

### Unlimited Contacts

Unlike Mailchimp or other platforms, Brevo doesn’t charge by contact count. Store as many contacts as you want.

**Strategic advantage:**

- Import entire database
- Never delete inactive contacts
- Segment without penalty

### Brevo Branding

Free plan emails include “Sent with Brevo” in footer. Remove with paid plans.

## Getting Started with Free Plan

### Step 1: Create Account

1. Visit brevo.com
2. Click “Sign up free”
3. Enter email and password
4. Verify email address
5. Complete profile setup

### Step 2: Configure Sender

1. Go to Settings → Senders
2. Add your sender email
3. Verify domain (recommended)
4. Set default sender

### Step 3: Import Contacts

1. Navigate to Contacts
2. Click Import
3. Upload CSV or connect integration
4. Map fields
5. Confirm import

### Step 4: Create First Campaign

1. Go to Campaigns → Email
2. Choose template or start blank
3. Design your email
4. Select recipients
5. Schedule or send

## Maximizing the Free Plan

### Strategy 1: Prioritize Sends

With 300/day limit:

- Focus on engaged subscribers
- Send to active segments first
- Batch larger campaigns over days

### Strategy 2: Use Automation Wisely

Limited automations mean:

- Set up essential flows only
- Welcome series (priority)
- Basic purchase follow-up
- Save complex flows for paid

### Strategy 3: Leverage Free CRM

CRM has no limits:

- Track all customer interactions
- Manage sales pipeline
- Store unlimited notes
- Full contact history

### Strategy 4: Smart Segmentation

Create segments to:

- Identify most engaged contacts
- Target best customers first
- Maximize limited sends

## Free Plan vs Paid Plans

### Starter Plan ($9/month)

| Feature | Free | Starter |
| --- | --- | --- |
| Emails/month | 9K | 5K-100K |
| Daily limit | 300 | None |
| Brevo branding | Yes | Removable |
| Basic reporting | Yes | Yes |
| Email support | No | Yes |

### Business Plan ($18/month)

| Feature | Free | Business |
| --- | --- | --- |
| A/B testing | No | Yes |
| Send time optimization | No | Yes |
| Advanced stats | No | Yes |
| Marketing automation | Limited | Advanced |
| Landing pages | 1 | 5+ |

## When to Upgrade

### Signs You Need Starter

- Hitting 300/day limit regularly
- Want to remove Brevo branding
- Need email support
- List growing past 1,000

### Signs You Need Business

- Require A/B testing
- Want advanced automation
- Need multi-user access
- Require detailed analytics

## Free Plan for E-commerce

### What Works

- Welcome emails (within limit)
- Small cart abandonment flows
- Post-purchase thanks
- Monthly newsletters

### What’s Limited

- Real-time triggers (may hit limit)
- Large sale announcements
- Automated series for big lists
- Multiple concurrent automations

## Free Plan Comparison

### vs Mailchimp Free

| Feature | Brevo Free | Mailchimp Free |
| --- | --- | --- |
| Contacts | Unlimited | 500 |
| Monthly emails | 9K | 1K |
| CRM | Full | Basic |
| SMS | Pay-as-you-go | No |
| Automations | Limited | Very limited |
| Branding | Yes | Yes |

**Winner:** Brevo (more contacts, more emails)

### vs MailerLite Free

| Feature | Brevo Free | MailerLite Free |
| --- | --- | --- |
| Contacts | Unlimited | 1,000 |
| Monthly emails | 9K | 12K |
| Templates | Full library | Limited |
| Automation | Limited | Limited |
| Landing pages | 1 | 10 |

**Winner:** Tie (Brevo better contacts, MailerLite better landing pages)

### vs HubSpot Free

| Feature | Brevo Free | HubSpot Free |
| --- | --- | --- |
| Contacts | Unlimited | 1,000,000 |
| Monthly emails | 9K | 2K |
| CRM | Full | Full |
| Marketing tools | Good | Limited |
| Complexity | Simple | Complex |

**Winner:** Brevo for email, HubSpot for CRM

## Tips for Free Plan Success

### 1. Clean Your List

Remove bounces and unengaged contacts to maximize your 300/day limit on engaged subscribers.

### 2. Schedule Strategically

Plan larger campaigns over multiple days:

- 1,000 contact newsletter = 4 days
- Send to most engaged first

### 3. Use Signup Forms

Free unlimited forms to:

- Grow your list
- Collect preferences
- Segment from start

### 4. Leverage Transactional

300 transactional emails/day included:

- Order confirmations
- Password resets
- Account notifications

### 5. Master the CRM

Full CRM is free:

- Track customer journey
- Manage deals
- Store all interactions

## Upgrading from Free

### When Ready

1. Go to Account → Plans
2. Choose Starter or Business
3. Select volume tier
4. Enter payment info
5. Confirm upgrade

### What Changes

- Daily limit removed
- More automation options
- Remove branding (Starter+)
- Advanced features (Business)

### Keep Free Benefits

All free features carry over plus new paid features.

## Conclusion

Brevo’s free plan is genuinely useful:

- **Unlimited contacts** - Store everyone
- **9,000 emails/month** - Decent for small businesses
- **Full CRM** - Complete sales management
- **SMS/WhatsApp** - Pay only when used

For small businesses starting with email marketing, it’s the best free option available.

Ready to start?

## Where Tajo fits

Tajo is the agentic integration builder. Keep your providers. Agents connect everything else, and you approve each sync. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**What's included in Brevo's free plan?**

Brevo's free plan includes 300 emails/day, unlimited contacts, built-in CRM, marketing automation for up to 2,000 contacts, transactional emails, and SMS marketing capabilities.

**Is Brevo's free plan really free?**

Yes, completely free with no credit card required. The only limitation is 300 emails per day. You get unlimited contacts, CRM, and basic automation at no cost.

**When should I upgrade from Brevo's free plan?**

Upgrade when you need to send more than 300 emails/day, want to remove Brevo branding, need advanced reporting, or require A/B testing. The Starter plan begins at just $9/month.

**Can I remove Brevo branding?**

No, upgrade to Starter ($9/mo) to remove.

**Does the limit reset?**

Yes, daily at midnight UTC.

**Can I send to all contacts at once?**

No, maximum 300/day. Batch larger sends.

**Is SMS included free?**

Pay-as-you-go with no minimum. Buy credits as needed.

**Can I use automation?**

Yes, limited workflows included. Advanced automation requires Business plan.

**How long can I stay on free?**

Forever. No time limit on free plan.

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