The 8 Best Klaviyo Alternatives in 2026
Compare top Klaviyo alternatives for e-commerce email marketing. Find platforms with better pricing, similar features, and powerful automation.
Klaviyo has become the go-to email marketing platform for Shopify stores, but its pricing can become prohibitive as your business grows. If you are looking for Klaviyo alternatives that offer similar e-commerce capabilities without the premium price tag, this guide is for you.
We compare the best Klaviyo alternatives based on features, pricing, e-commerce integrations, and ease of use to help you find the right fit.
Quick Comparison
| Platform | Best For | Starting Price | E-commerce Focus |
|---|---|---|---|
| Brevo | Value + multi-channel | $9/mo | Via Tajo integration |
| Omnisend | Quick Shopify setup | $16/mo | Native |
| Drip | Customer behavior | $39/mo | Native |
| Mailchimp | Beginners | $13/mo | Basic |
| ActiveCampaign | Advanced automation | $15/mo | Good |
| GetResponse | Marketing + webinars | $13/mo | Good |
| Privy | Pop-ups + email | $24/mo | Native |
| Sendlane | Deep data tracking | $99/mo | Native |
Why Consider Klaviyo Alternatives?
Klaviyo is powerful, but businesses often look elsewhere due to:
- Expensive pricing: Costs scale rapidly with list size
- US-centric SMS: Limited international messaging
- No WhatsApp: Missing key channel for many markets
- No loyalty programs: Requires additional tools
- Complexity: More than needed for simple campaigns
- Similar results: Other platforms achieve comparable outcomes at lower cost
Klaviyo Pricing Reality
| Contacts | Klaviyo Email | Klaviyo Email+SMS |
|---|---|---|
| 1,000 | $30/mo | $45/mo |
| 5,000 | $100/mo | $150/mo |
| 10,000 | $175/mo | $225/mo |
| 25,000 | $400/mo | $525/mo |
| 50,000 | $720/mo | $970/mo |
These costs add up quickly, especially when alternatives offer comparable features at a fraction of the price.
The Best Klaviyo Alternatives
1. Brevo (Formerly Sendinblue)
Brevo offers comprehensive marketing automation with a dramatically different pricing model that benefits growing businesses.
Key Features:
- Unlimited contacts on all plans
- Per-email pricing (not per contact)
- SMS marketing in 200+ countries
- WhatsApp Business API
- Marketing automation
- Transactional emails included
- Landing pages and forms
E-commerce with Tajo: Brevo’s native Shopify integration is basic, but pairing with Tajo unlocks:
- Real-time bidirectional data sync
- Complete customer profiles
- Purchase-based segmentation
- Abandoned cart automation
- Built-in loyalty programs
Pricing:
- Free: 300 emails/day, unlimited contacts
- Starter: $9/mo for 5,000 emails
- Business: $18/mo for advanced features
Klaviyo vs Brevo Cost:
| Contacts | Klaviyo | Brevo + Tajo | Annual Savings |
|---|---|---|---|
| 5,000 | $100/mo | ~$25/mo | $900 |
| 10,000 | $175/mo | ~$25/mo | $1,800 |
| 25,000 | $400/mo | ~$39/mo | $4,332 |
Best For: E-commerce businesses wanting Klaviyo-level functionality at a fraction of the cost, with added benefits like WhatsApp marketing and loyalty programs.
2. Omnisend
Omnisend is built specifically for e-commerce with pre-built automation workflows.
Key Features:
- Pre-built e-commerce automations
- Email, SMS, push notifications
- Product picker in emails
- Discount codes
- Shopify deep integration
- Campaign booster
Pricing:
- Free: 250 contacts, 500 emails
- Standard: $16/mo for unlimited emails
- Pro: $59/mo (includes SMS)
Best For: Shopify stores wanting quick setup with proven e-commerce templates and less configuration than Klaviyo.
3. Drip
Drip focuses on customer behavior and lifecycle marketing for e-commerce.
Key Features:
- E-commerce CRM
- Visual workflow builder
- Behavior-based automation
- Revenue attribution
- Multi-channel campaigns
- Deep integrations
Pricing:
- Starts at $39/mo for 2,500 contacts
- Scales with contact count
Best For: E-commerce businesses focused on sophisticated customer journey tracking and lifecycle marketing.
4. Mailchimp
Mailchimp offers simpler e-commerce features with broader brand recognition.
Key Features:
- E-commerce integrations
- Customer journeys
- Product recommendations
- Order notifications
- User-friendly interface
- Website builder
Pricing:
- Free: 500 contacts
- Essentials: $13/mo
- Standard: $20/mo
- Premium: $350/mo
Best For: Beginners wanting something simpler than Klaviyo with basic e-commerce capabilities.
5. ActiveCampaign
ActiveCampaign combines email marketing with CRM and advanced automation.
Key Features:
- Visual automation builder
- Built-in CRM
- Site tracking
- Lead scoring
- Shopify integration
- Sales automation
Pricing:
- Starter: $15/mo
- Plus: $49/mo
- Professional: $79/mo
Best For: Businesses needing both marketing automation and CRM in one platform with e-commerce capabilities.
6. GetResponse
GetResponse combines email marketing with webinar hosting and e-commerce features.
Key Features:
- E-commerce tools
- Webinar platform
- Conversion funnels
- Marketing automation
- Landing pages
- SMS marketing
Pricing:
- Free: 500 contacts
- Email Marketing: $13/mo
- Marketing Automation: $44/mo
- E-commerce Marketing: $86/mo
Best For: E-commerce businesses that also want to run webinars as part of their marketing strategy.
7. Privy
Privy specializes in pop-ups and email capture for Shopify stores.
Key Features:
- Pop-up builder
- Email marketing
- SMS marketing
- Cart saver
- Cross-sell displays
- Shopify native
Pricing:
- Free: Basic features
- Starter: $24/mo
- Growth: $45/mo
Best For: Shopify stores primarily focused on list building and simple email automation.
8. Sendlane
Sendlane offers deep data tracking and automation for e-commerce.
Key Features:
- Unified data tracking
- Email + SMS
- Intelligent pop-ups
- Revenue analytics
- Machine learning recommendations
- Deep e-commerce integration
Pricing:
- Starting at $99/mo for 5,000 contacts
- Scales with usage
Best For: Established e-commerce businesses wanting comprehensive data unification and advanced analytics.
Feature Comparison
E-commerce Capabilities
| Feature | Klaviyo | Brevo+Tajo | Omnisend | Drip |
|---|---|---|---|---|
| Abandoned Cart | Yes | Yes | Yes | Yes |
| Browse Abandon | Yes | Yes | Yes | Yes |
| Product Recs | Yes | Yes | Yes | Basic |
| Back in Stock | Yes | Yes | Yes | No |
| Price Drop | Yes | Yes | Yes | No |
| Loyalty Programs | No | Yes | No | No |
Channel Coverage
| Channel | Klaviyo | Brevo | Omnisend | ActiveCampaign |
|---|---|---|---|---|
| Yes | Yes | Yes | Yes | |
| SMS | Limited | 200+ countries | US/CA/UK | US/Canada |
| No | Yes | No | No | |
| Push | No | Yes | Yes | No |
Pricing at Scale
| Contacts | Klaviyo | Brevo | Omnisend | Drip |
|---|---|---|---|---|
| 5,000 | $100 | ~$25 | $52 | $89 |
| 10,000 | $175 | ~$25 | $81 | $154 |
| 25,000 | $400 | ~$39 | $143 | $289 |
| 50,000 | $720 | ~$59 | $230 | $489 |
Why Brevo + Tajo is the Best Klaviyo Alternative
For Shopify stores, Brevo combined with Tajo offers the most compelling alternative to Klaviyo:
Comparable E-commerce Features:
- Abandoned cart automation
- Purchase-based segmentation
- Product catalog sync
- Customer lifecycle tracking
- Behavioral triggers
Superior Multi-Channel:
- SMS in 200+ countries (vs Klaviyo’s limited coverage)
- WhatsApp Business API (Klaviyo has none)
- Web push notifications
Unique Advantages:
- Built-in loyalty programs (Klaviyo requires third-party)
- Unlimited contacts (vs per-contact pricing)
- Transactional emails included
Cost Comparison:
A Shopify store with 10,000 customers:
- Klaviyo: ~$175/month ($2,100/year)
- Brevo + Tajo: ~$25/month ($300/year)
- Annual savings: $1,800
Choosing the Right Alternative
By Budget
Tight Budget:
- Brevo (unlimited contacts, per-email pricing)
- MailerLite ($9/mo, 1,000 free subscribers)
- Mailchimp free tier (500 contacts)
Mid-Range:
- Omnisend ($16-59/mo)
- Privy ($24-45/mo)
- ActiveCampaign ($15-79/mo)
Premium:
- Drip ($39+/mo)
- Sendlane ($99+/mo)
- Klaviyo (current choice)
By Store Type
Shopify Stores:
- Best value: Brevo + Tajo
- Quick setup: Omnisend
- Premium: Stay with Klaviyo
WooCommerce:
- Best value: Brevo
- E-commerce focus: Drip
- All-in-one: ActiveCampaign
General E-commerce:
- Flexible: Brevo + Tajo
- Simple: Mailchimp
- Advanced: ActiveCampaign
By Priority
Lowest Cost: Brevo (per-email pricing, unlimited contacts)
Easiest Setup: Omnisend (pre-built e-commerce workflows)
Best Multi-Channel: Brevo (email, SMS globally, WhatsApp)
Best Automation: ActiveCampaign or Drip
Loyalty Programs: Brevo + Tajo (built-in)
Migration from Klaviyo
Before You Switch
-
Export everything
- Contacts with all properties
- Flow templates (screenshot)
- Segment definitions
- Templates you want to keep
-
Document your flows
- Welcome series
- Abandoned cart
- Post-purchase
- Win-back campaigns
-
Note your integrations
- Shopify connection settings
- Other apps using Klaviyo
Migration Steps
- Set up new platform account
- Connect to Shopify
- Import contacts
- Recreate critical flows
- Test with small segments
- Run parallel briefly
- Switch DNS/forms
- Monitor deliverability
Conclusion
Klaviyo is excellent, but its pricing makes alternatives increasingly attractive as your store grows. For most Shopify merchants, platforms like Brevo offer comparable e-commerce functionality at significantly lower costs.
Recommendations:
- Best overall alternative: Brevo + Tajo offers Klaviyo-level e-commerce features with better pricing and WhatsApp/SMS globally
- Best for quick setup: Omnisend has pre-built workflows that work immediately
- Best for beginners: Mailchimp is simpler to learn
- Best for data nerds: Drip excels at customer behavior tracking
Ready to reduce your email marketing costs? Try Brevo with Tajo and keep more revenue in your business.